Location Scottish Gas Murrayfield, Edinburgh, EH12 5PJ
Be the voice behind every fan touchpoint. We’re looking for a Digital Marketing and CRM Specialist to help make that happen. You’ll be the hands-on support running the website, email, and CRM, turning strategy into engaging, high-performing experiences that keep our fans close and support our commercial goals. If you love detail, data and sport in equal measure, this is your kind of role.
What you will be doing:
Managing the website: keeping it accurate, timely and engaging, and optimised for SEO and GEO visibility, working alongside Communications and Marketing colleagues to bring campaigns to life.
Building and deploying email and CRM campaigns: from segmentation and personalisation to automated lifecycle journeys, testing and refining as you go to boost engagement and conversion, all while keeping our data clean and GDPR-compliant.
Delivering and optimising paid and owned digital campaigns: making sure assets, messaging, tracking and targeting are spot on and live on time, with always-on activity running smoothly alongside bigger campaign moments.
Turning insight into action: monitoring performance across web, email, CRM and paid channels, spotting trends and opportunities, and supporting digital projects and platform developments from testing through to launch.
What we’re looking for:
Proven digital marketing experience across website, email, CRM and paid media, with strong CMS skills
Experience building email campaigns and automated journeys in a platform like Braze (preferred) or a comparable marketing automation tool, with a solid understanding of segmentation, personalisation and testing
An analytical, curious mindsetwith sharp attention to detail and the ability to juggle multiple priorities and deadlines.
- Great people skills, someone who can confidently manage stakeholders using clear communication
To view the full role profile and get some more information about the role, see the document available at the bottom of this page
Scottish Rugby is an equal opportunities employer and we encourage applications from all qualified candidates.
#AsOne
The Company
At Scottish Rugby, we believe in the power of people coming together to make a difference. Just listen to our voices fill a stadium as we sing the national anthem at an international!
We live and breathe rugby, and our passion shines through everything we do. We are exceptionally proud of our work and the people we do it for. Our goal is to create unforgettable moments – on and off the pitch – through inspirational winning teams, thriving rugby communities, passionate fans, and a vibrant national stadium.
We foster a culture where everyone feels valued and included and we encourage bold ideas and fearless innovation. With curiosity, enthusiasm, and a deep sense of purpose, we bring our best to work every day.
From grassroots to the international stage, together we drive positive change and leave a lasting impact on the game’s future.
Find out more about joining the team and playing your part in inspiring Scotland through rugby.
The Benefits
- Enhanced pension scheme
- Electric car salary sacrifice scheme
- Access to Tickets – rugby and concerts
- Scotland Women Clinical Lead Physiotherapist
“I love working in the dynamic field of women’s rugby at Scottish Rugby. My role gives me the opportunity to collaborate with inspiring athletes and dedicated colleagues to provide an environment for female rugby players, of all levels, to thrive and reach their full potential.”
- Glasgow Warriors and Scotland Player
“I am incredibly proud of the Scottish Rugby family. We put in the hard work, both on and off the pitch, fuelled by our deep national passion. At the heart of everything we do are our family and friends, and we make it a priority to recognise, appreciate, and celebrate every success along the way. Together, we are united and striving for greatness with every step.”
- People Business Partner
“Rugby is a game for everyone – on and off the pitch. We take great pride in being somewhere that everyone feels they belong. We have a supportive culture that encourages people to be their best selves. I feel so proud to be part of the team at Scottish Rugby.”
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