Senior Commercial Manager, UK Beverages

Overview

In this Senior Manager role, you shape and execute commercial strategy across UK customers, channels and brands within the Franchise Commercial Leadership team. You translate insights into action, strengthen customer partnerships, and drive performance across established and new beverage brands. You collaborate with DX, commercial, brand and bottler teams to ensure market excellence, sustainable growth, and forward-looking planning. You will influence senior stakeholders and lead end-to-end performance narratives that guide resource allocation and execution.

Responsibilities

• Track and analyze performance across channels (retail, dComm, AFH), identify risks/opportunities, and recommend interventions
• Own the end-to-end MBR, QBR and AOP processes and align scorecards with PepsiCo and bottler systems
• Develop go-to-market strategies for new brands, identifying priority channels, activation levers and launch KPIs
• Lead strategic planning and frameworks for key brands and customers aligned to growth pillars and sector priorities
• Create compelling narratives for senior leadership, communicating performance, opportunities and resource needs
• Translate shopper insights, competitive analysis and market trends into actionable commercial recommendations to accelerate brand growth

Key requirements

• Multi Channel Commercial Understanding across AFH, OT, Wholesale, Digital and emerging routes; ability to tailor strategies per channel
• Commercial & Strategic Acumen: translate insights and customer priorities into clear strategy and action
• Executional Excellence: turn strategy into operational plans with measurable results
• Cross Functional Influence: navigate and align internal and external stakeholders
• Insight Led Thinking: work with shopper insights, market data and analytics to identify opportunities and issues
• Clear, Compelling Communication: simplify complexity and influence senior stakeholders, educating the system on winning brands/models
• Entrepreneurial Mindset: comfortable with ambiguity, creative problem solving, adaptability during launches or whitespace
• Growth & Learning Orientation: challenge norms, elevate capability, improve processes and collaboration

• Cross-functional collaboration
• Strategic storytelling
• Stakeholder management
• Shopper insights
• Market data analytics
• Customer analytics

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