CRM Analyst: Customer Lifetime Value & Loyalty

Molton Brown on South Molton Street, London, seeks a CRM Analyst for a 12-14 month fixed-term contract. You will support the CRM Manager with customer lifetime value reporting, loyalty program insights, and global analysis across channels to grow and retain the Molton Brown customer base.

The role focuses on improving segmentation using RFM modelling, monitoring recency, frequency and value, and presenting actionable insights.

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