Audience Orchestration Designer – Welwyn Garden City, United Kingdom of Great Britain and Northern Ireland

Overview

As Audience Orchestration Executive, you will build, test, and activate customer audiences and journeys across multiple channels using Adobe Experience Platform. You’ll ensure campaigns run smoothly, journeys are correctly orchestrated, and the customer stays at the heart of every decision. The role focuses on precise execution and ongoing optimization of customer communications. You will engage with cross-functional teams to drive measurable improvements and adopt innovative capabilities to personalise experiences at scale. This is a hands-on, impact-driven opportunity within Tesco’s customer-centric growth agenda.

Pay / Benefits

• Annual bonus up to 10% of base salary
• Holiday starting at 25 days + personal day + bank holidays
• 26 weeks maternity/adoption leave (after 1 year) with paid leave
• 6 weeks fully paid paternity leave
• Free 24/7 virtual GP service
• Employee Assistance Programme (EAP)

Responsibilities

• Build and refine customer segments in Adobe AEP based on stakeholder briefs
• Design, implement, and optimise journey logic including branching, timing, triggers, and suppressions
• Run test-and-learn initiatives (A/B tests, send-time optimisation, subject line testing) to drive improvements
• Troubleshoot data or journey issues, ensuring real-time triggers and integrations function correctly
• Monitor new Adobe capabilities, pilot innovative use cases (e.g., AI-driven journeys, real-time personalisation), and maintain documentation and audience catalogues

Key requirements

• Hands-on experience with Adobe Experience Platform / CDP or equivalent
• Strong analytical mindset, ability to interpret data, design segmentation logic (SQL desirable), and optimise journeys
• Detail-focused problem-solver able to work at pace and manage multiple builds
• Solid understanding of customer lifecycle marketing, personalisation, and real-time/event-driven journeys
• Awareness of GDPR and data privacy principles

• detail-oriented
• problem-solving
• ability to work at pace
• Adobe Experience Platform
• CDP
• journey orchestration

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