Product Specialist – Volkswagen

Company: Donnelly Group
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Location: County Fermanagh
Job Description:

As Donnelly Group Enniskillen continues to grow its Volkswagen business, we’re looking for energetic, motivated people to join us on this exciting journey.

We’re recruiting a Volkswagen Product Specialist who can deliver a customer experience that reflects the high standards, professionalism, and customer-first approach that have made Donnelly Group one of the leading names in the motor industry.

This is an exciting opportunity for someone who enjoys working with people, has a passion for delivering exceptional customer experiences, and wants to build a successful career within a progressive and growing business.

What is a Product Specialist?

Think of yourself as a guide; a brand ambassador. The person who makes a customer’s journey memorable, exciting and simple.

In this role, you will:

Be the first face-to-face contact for customers, representing both Donnelly Group and Volkswagen

Engage with customers, presenting and demonstrating vehicles

Become an expert in the full Volkswagen model range

Deliver personalised experiences built on understanding customer needs and behaviours

Work closely with the wider sales and customer service teams to uphold our brand promise

Why join us?

Whether you’re:

  • Currently in sales but not feeling inspired
  • Working in a people-focused role but lacking career progression
  • Looking for structured training and development
  • Or simply ready for a more dynamic, fulfilling career

…This could be your opportunity to step into a role with real growth potential, where your energy and motivation matter more than prior sales experience.What you’ll gain

When you join, you’ll enrol in the Donnelly Group Training Academy, beginning a structured Product Specialist programme designed to set you up for success:

  • Learn about the Donnelly Group – our people, culture and processes
  • Gain knowledge of the Volkswagen Group brands and vehicles
  • Develop selling, communication and emotional intelligence skills
  • Understand customer behaviour to create memorable experiences

After completing the 4-week training programme, you’ll be ready to welcome customers into our new showroom – with continuous development and support as you progress in your career.

Employee Benefits

Supporting our people at work and beyond.

30 Days’ Holiday – increasing with long service

Health Cash Back Scheme

Employee Assistance Programme – including GP Anytime

Enhanced Maternity & Paternity Pay

Pension Provision & Life Assurance

Access to Discounted Private Medical Cover

Retail Discounts through BenefitHub

Cycle to Work Scheme

Kingsbridge Diamond Membership Club

Continuous Development & Learning

This is not an exhaustive list of duties, and the post holder may be required to undertake other reasonable duties as discussed and directed by their line manager.

Donnelly Group is an equal opportunities employer.

The company reserves the right to expand the shortlisting criteria where necessary to facilitate the shortlisting process.

Apply now and take the next step in your career with Donnelly Group!

To be considered for this role you will be redirected to and must complete the application process on our careers page. To start the process click the Apply button below to Login/Register.

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Posted: September 1st, 2026