Director of Sales and Marketing – St. Pancras London Autograph Collection

Overview

In this role you will lead the commercial strategy for St. Pancras London, driving sustainable revenue growth and market presence. You’ll head a cross-functional team in sales, events and marketing, forge strategic client relationships, and pioneer innovative commercial initiatives to elevate guest experience and business results. As a member of the Executive Committee, you influence the hotel’s direction within a globally recognised luxury brand. The opportunity centers on shaping growth, enhancing brand visibility, and delivering measurable profitability.

Pay / Benefits

• 33 days’ holiday per annum
• Annual bonus linked to personal and business performance
• Private medical cover
• Pension scheme
• Life assurance
• Meal benefits at work

Responsibilities

• Develop and execute a dynamic Sales & Marketing strategy aligned with commercial objectives
• Maximise revenue across key market segments (occupancy, ADR, RevPAR) and market share
• Build, manage and develop a high-performing commercial team
• Strengthen relationships with key clients, partners, ownership and Marriott stakeholders
• Lead commercial initiatives and campaigns to drive revenue growth and brand visibility
• Collaborate with Revenue Management, Operations and Finance to align strategy
• Improve forecasting accuracy, pricing effectiveness and profitability through data-driven decisions
• Manage the Sales & Marketing budget and ensure investments deliver strong returns
• Provide governance, reporting frameworks and accountability to stakeholders
• Coach succession planning and leadership development to grow talent in the team

Key requirements

• Proven track record in leading sales and marketing strategies delivering revenue growth
• Inspirational leadership with ability to motivate and develop teams
• Strong commercial acumen in business development, revenue management, budgeting, market analysis
• Exceptional networking and relationship-building skills with stakeholders at all levels
• Strategic, analytical mindset with ability to turn insights into action
• Innovative, solutions-focused approach and change management capability
• Excellent planning, organisation and project management
• Resilience and agility in a fast-paced luxury hospitality environment
• Fluency in English; progressive leadership experience and commercial achievement

• leadership
• communication
• stakeholder management
• revenue management
• market analysis
• sales planning

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