Ecommerce Digital Consumer Experience & Performance Marketing Manager

Overview

In this role you drive sustainable ecommerce growth for PUMA in the UK, leading performance marketing, CRM, onsite merchandising and UX to boost traffic, conversions and revenue. You will align with global teams, act as an internal agency, and shape a data-driven, customer-centric digital experience. You’ll partner across marketing and commerce to deliver integrated growth and improve lifetime value. This is a high-impact opportunity to scale in a iconic sports brand.

Responsibilities

• Own the UK performance marketing strategy across Paid Search, Paid Social, Display, CRM, and Affiliate channels; manage and optimise the paid media budget to meet traffic, revenue, CPA, and ROAS targets.
• Lead and align with global teams to ensure UK strategy and budgets drive performance.
• Forecast revenue, traffic and conversion rate, monitor performance vs plan, and identify risks and opportunities.
• Lead CRM and loyalty initiatives, overseeing segmentation, lifecycle automation, and loyalty activity to support commercial goals.
• Oversee onsite merchandising, focusing on product ranking, navigation, search, and onsite promotions to maximise sales and AOV.
• Build and guide a high-performing team and partner with stakeholders to deliver integrated growth strategies.

Key requirements

• Proven experience in ecommerce, digital trading, or growth with ownership of performance marketing, CRM, and onsite merchandising.
• Strong track record of delivering revenue, traffic, CVR, CPA, and ROAS targets.
• Highly analytical with forecasting and trading analysis experience; able to translate data into actionable insights.
• Deep understanding of Paid Search, Paid Social, Affiliates, Display, and CRM/lifecycle marketing.
• Experience working cross-functionally with brand, global, and regional teams to drive customer-centric growth.
• Commercial mindset with involvement in P&L management and budget planning.

• analytical thinking
• cross-functional collaboration
• leadership
• Paid Search
• Paid Social
• Affiliate

…