performance marketing manager in marketplace

Описание:

The company is a recognised UK digital marketplace connecting millions of consumers with tens of thousands of professionals across the UK.

Задачи:

• Own and optimise high-volume paid acquisition across PPC, Paid Social, affiliates and remarketing
• Develop channel plans aligned with Trade growth and commercial objectives
• Manage performance across the funnel, from acquisition through conversion and gross sales
• Optimise acquisition against CAC, conversion, LTV and revenue
• Build forecasts and commercial cases for additional channel investment
• Develop an experimentation roadmap across channels, audiences and propositions
• Identify new acquisition channels and partnerships
• Monitor lead quality and improve downstream sales conversion
• Partner with Sales, Product, CRM, Finance and Data to improve the acquisition journey
• Use data to identify performance opportunities and influence investment decisions
• Shape and scale paid acquisition across the Trade side of the platform
• Diversify acquisition and reduce reliance on existing channels
• Explore AI, automation and emerging acquisition opportunities
• Work with senior stakeholders across Marketing, Sales, Product, Finance and Data

Требования:

• Strong hands-on Performance Marketing or Paid Acquisition experience
• Experience across PPC, Paid Social and wider biddable channels
• Proven experience driving high-volume lead or customer acquisition
• Strong understanding of the funnel beyond lead generation, including CAC, sales conversion, LTV and revenue
• Strong commercial and analytical skills, with experience using data to drive decisions
• Experience with forecasting, unit economics and balancing growth against efficiency
• Comfortable operating in a lean, fast-moving and changing environment
• Curious, proactive, and able to bring new ideas and best practices into the business
• Keen to remain hands-on and operational
• Traditional enterprise SaaS marketers whose experience is predominantly focused on ABM, long nurture journeys and lengthy sales cycles may be less suited to this role
• Будет плюсом: experience in a high-volume SME, B2B2C, marketplace, subscription or short-sales-cycle business

Условия:

• Bonus and equity London

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