Growth Marketing Manager UKF

Overview

As Growth Marketing Manager, you will own the end-to-end marketing plan for Allstar within Corpay’s UK Vehicle Payments line, driving brand awareness and new customer acquisition. You’ll steer integrated, omnichannel campaigns in collaboration with sales and cross-functional teams, focusing on ROI and revenue growth. You will shape go-to-market strategy, identify priority markets, and lead full-funnel activities from planning to delivery. This role sits in the European Centre of Marketing Excellence in Swindon and offers close partnership with product, sales, and leadership to accelerate growth.

Pay / Benefits

• 25 days’ annual leave plus 8 bank holidays
• Pension scheme 3% employee / up to 5% employer
• Private Medical Insurance through Vitality
• Life Insurance
• Gratitudes benefits platform with discounts
• LinkedIn Learning access

Responsibilities

• Define overarching marketing plans aligned with business objectives and growth targets
• Identify priority markets, segments, and channels to maximise brand impact and demand generation
• Develop campaigns that differentiate Allstar in competitive landscapes
• Set annual/quarterly marketing goals, KPIs, and performance benchmarks
• Define campaign KPIs with emphasis on ROI and revenue generation
• Manage prospect segmentation for targeted campaigns
• Collaborate with sales to optimize marketing’s contribution to the sales pipeline
• Lead end-to-end planning and delivery of full-funnel outbound campaigns
• Coordinate cross-functional input from sales, product, and leadership teams
• Produce campaign assets with brand consistency across formats
• Oversee creative process from briefing to delivery across digital, print, social, events
• Coordinate internal marketing teams for alignment and brand consistency
• Manage relationships with wider teams and agencies to optimize resources
• Work with Brand & PR to secure media opportunities and corporate communications
• Oversee paid advertising budgets and optimization with internal digital team
• Use Marketing Automation for nurture journeys and triggered campaigns
• Partner with data team on data procurement, onboarding, and data enrichment projects
• Brief Data and Salesforce teams for data-driven marketing, CRM integrations, and pipeline reporting
• Own allocated marketing budget and channel allocation
• Act as liaison between product, customer success, sales, and marketing for relevance
• Provide marketing insights to inform product development and market positioning
• Own campaign performance reporting with weekly, monthly, quarterly updates
• Test new initiatives and contribute innovative ideas
• Collaborate with the wider marketing team on plan execution

Key requirements

• 5+ years in a senior B2B marketing role
• Proven track record in multis-channel, data-driven B2B marketing
• Experience leading demand generation programs and outbound campaigns
• Strong knowledge of direct channels including digital and non-digital
• Competent user of Marketing Automation and CRM (Salesforce or similar)
• Digital media experience including SEO, paid, and social
• Deep experience in lead generation, nurturing, and warming techniques
• Brand promotion within communications mix
• Excellent project management and ability to handle competing priorities
• Commercial, KPI-driven, data-focused mindset
• Strategic and creative understanding of customer journey and buying lifecycle
• Ability to build strong GTM relationships across the organization
• Personal resilience, customer-centric approach, and proactive mindset
• Strong interpersonal, cross-functional collaboration, and stakeholder management

• customer-centric mindset
• collaboration
• proactivity
• Marketing Automation
• CRM (Salesforce or similar)
• SEO

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