Category Insight Manager

Company: Morrisons
Apply for the Category Insight Manager
Location: Bradford
Job Description:

Overview

As Category Manager – Manufacturing, you will unite category insight and consumer data to shape trading proposals for Morrisons and Myton customers. You’ll support 3-year revenue and margin plans and drive a data-led transformation of the manufacturing business. You’ll work with cross-functional teams to deliver actionable insights, category reviews and long-term plans that engage customers and boost EBITDA. This is a fast-paced, impact-focused role at a company committed to diverse teams and community representation.

Pay / Benefits

  • 15% colleague discount in stores and online
  • generous holiday entitlement
  • Company pension contributions
  • Perks with over 850 retailers
  • Free parking onsite
  • 26 weeks maternity and adoption leave (plus neonatal and fertility leave)

Responsibilities

  • Identify category and consumer trends using shopper, market and retailer data
  • Lead category reviews, pinpoint issues and craft actionable recommendations
  • Influence stakeholders to launch EBITDA-positive categories
  • Build and maintain weekly/monthly reports using data sources (Kantar, IGD, Circana, MoreViu)
  • Coordinate weekly store visits to highlight key points of difference to the Myton team and customers
  • Support development and execution of long-term category plans and customer engagement
  • Assist in aligning NPD (New Product Development) and EPD (Extended Product Development) processes
  • Foster strong relationships across manufacturing and retail teams
  • Support data-driven insights to drive business growth
  • Collaborate with Commercial Team to deliver 3-year revenue and margin plans

Key requirements

  • Strong knowledge of the UK grocery market and key market data sets
  • Food Manufacturing & Retailer process understanding – Category, NPD & Final Product relationship
  • Financial acumen to support delivery of financial plans and targets
  • Ability to manage and influence peers
  • Confident presenter and ability to forge and develop relationships internally and externally
  • Influencing stakeholders
  • Strong presentation and communication
  • Cross-functional collaboration
  • Proficiency with data sources: Kantar, IGD, Circana, MoreViu
  • Data-driven insights and report building
  • Category management and NPD/EPD alignment

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Posted: October 10th, 2026