We are excited to be working with an established UK provider of public sector events, delivering exhibitions, conferences and training programmes that bring together professionals, decision-makers and organisations across key public sector communities.
With a strong reputation for creating innovative, stimulating and collaborative experiences, the business connects senior professionals with organisations providing solutions to some of the most pressing challenges facing their sectors.
As the business continues to grow its education portfolio, they are now looking for a commercially minded sales professional to help build on the success of an established events portfolio and identify new opportunities for growth.
About the Portfolio
The Education portfolio brings together professionals and senior decision-makers from across the education sector, creating opportunities for the sector to share insight, explore emerging challenges and connect with organisations providing solutions and services to schools.
The portfolio includes two major annual education exhibitions, alongside fringe events, briefings, awards and conferences.
These events attract thousands of school and Multi-Academy Trust leaders looking for practical solutions to the challenges facing the education sector.
As the portfolio continues to develop, there is significant opportunity for a commercially driven sales professional to identify new markets, develop client relationships and drive revenue growth.
The Role
This is an exciting opportunity for a motivated B2B sales professional to take ownership of commercial opportunities across a growing education events portfolio.
You will be responsible for selling exhibition and sponsorship opportunities, developing new business relationships and creating tailored commercial solutions for organisations looking to engage with senior education professionals.
Working across a range of live events, you will research the education sector, identify emerging trends and challenges, and use these insights to develop relevant sales opportunities.
The role will suit someone who is highly proactive, confident with outbound sales and motivated by achieving and exceeding targets.
Key Responsibilities
- Work across an established education events portfolio, including major exhibitions, fringe events, briefings, awards and conferences.
- Sell exhibition, sponsorship and wider commercial opportunities across the portfolio.
- Research the education sector to identify emerging trends, challenges and potential commercial opportunities.
- Develop creative sales approaches tailored to organisations operating within the education market.
- Research and source your own leads through proactive prospecting and business development.
- Build and maintain a strong pipeline of active potential deals across the events you are responsible for.
- Conduct high levels of outbound activity, including cold calling, prospecting and targeted outreach.
- Engage confidently with senior decision-makers and develop strong commercial relationships.
- Conduct effective discovery conversations to understand client objectives and identify suitable solutions.
- Create and deliver compelling sales pitches and proposals tailored to prospective clients.
- Negotiate confidently with prospects and stakeholders to secure new business.
- Manage the full sales process from initial prospecting through to negotiation and close.
- Maintain accurate and up-to-date CRM records, including opportunities, communications and pipeline activity.
- Develop a strong understanding of the full range of products and commercial opportunities available across the portfolio.
- Deliver a high volume of pitches and sales presentations to prospective clients.
- Consistently achieve monthly sales targets set by the Head of Sales.
- Work collaboratively with colleagues across the wider business while taking ownership of individual sales activity and results.
- Identify opportunities to develop new commercial relationships and contribute to the continued growth of the education portfolio.
About You
We are looking for a commercially driven and resilient sales professional who is motivated by targets and enjoys developing new business.
You will ideally have experience in B2B sales, events or selling niche products, with a proven ability to prospect, build relationships and convert opportunities into revenue.
You should have:
- At least 1 year of proven B2B sales experience with a demonstrable track record of sales success.
- Experience researching and sourcing your own leads.
- Strong prospecting and business development skills.
- Confidence making cold calls and initiating conversations with prospective clients.
- Experience conducting discovery conversations and identifying client needs.
- Strong negotiation, persuasion and closing skills.
- Confidence communicating with senior-level decision-makers.
- The creativity to develop tailored commercial solutions for a specific target market.
- A strong understanding of sales processes and structured business development.
- Excellent organisation and attention to detail.
- The ability to manage and maintain an accurate sales pipeline through CRM.
- A self-motivated and resilient approach, with the drive to achieve weekly and monthly targets.
- The ability to work effectively both independently and as part of a wider team.
- The confidence and persistence to make a high volume of sales pitches and outbound approaches.
- A professional approach and the ability to perform effectively in a fast-paced, target-driven environment.
- A genuine interest in the education sector and the challenges facing schools and Multi-Academy Trusts.
What’s in It for You?
- Competitive salary plus an uncapped commission scheme with 40% OTE.
- Flexible hybrid working, including 3 days working from home per week.
- The opportunity to work across a high-profile portfolio of public sector education events.
- Summer and end-of-year parties, alongside regular team socials.
- The opportunity to work from abroad for up to 2 months per year.
- 25 days’ holiday, increasing by 1 day each year up to a maximum of 30 days, with the option to buy or sell additional leave.
- Your birthday off.
- Up to 3 additional days off for milestone birthdays, weddings or moving house.
- Health cash plan and lifestyle discounts.
- Summer half-day Fridays.
- Dedicated time for learning and professional development.
- Access to a range of salary sacrifice schemes.
- Group Life Assurance.
- Employee Assistance Programme.
This is an excellent opportunity for an ambitious B2B sales professional looking to develop their career within the events sector, while taking ownership of new business development across an established and growing education portfolio.
If you’re a driven sales professional who enjoys prospecting, building relationships, negotiating and closing business, and you’re looking for a role offering uncapped earning potential, hybrid working and significant opportunities for career development, we’d love to hear from you.
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