Marketing Executive-Synthesio

Overview

In this role you help raise awareness of Ipsos Synthesio and generate new business opportunities. You will bring our story to life across LinkedIn, websites, YouTube and other channels, owning the content calendar and producing blogs, social content, videos and scripts. You’ll support webinars, client sessions and events, coordinate case studies and the newsletter, and contribute to paid social campaigns. You collaborate with global teams and use insights to optimise marketing activity, shaping an international, impact-driven marketing effort.

Pay / Benefits

• 25 days annual leave
• pension contribution
• income protection
• life assurance
• health & wellbeing benefits
• professional development opportunities

Responsibilities

• Build awareness of Ipsos Synthesio and generate new business opportunities
• Own and deliver the content calendar across multiple channels
• Create insight blogs, visual social content, videos and scripts
• Support webinars, client sessions and industry events
• Coordinate customer case studies and the Ipsos Synthesio newsletter
• Contribute to paid social campaigns and audience targeting
• Collaborate with cross-functional teams (marketing, product marketing, client enablement, business development and sales)
• Use performance insights to optimise future marketing activity

Key requirements

• Strong written and verbal communication, attention to detail and excellent organisation
• Ability to manage multiple projects and changing priorities with clear communication
• Creative, proactive, quality-focused with engaging content skills
• Experience creating marketing campaigns and supporting audience targeting
• Digitally savvy with B2B social media (LinkedIn), online content publishing and webinar tech
• Proficiency in AI use to enhance tasks and ability to assess/refine AI-generated content

• Strong communication
• Multitasking and prioritisation
• Creativity and quality focus
• LinkedIn marketing
• Online content publishing
• Webinar technology

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