The Role
This is a high-impact sales leadership role with responsibility for growing wholesale sales, strengthening key customer relationships and developing new opportunities across the UK and Europe. You’ll lead a team of 4–5 Brand Ambassadors, manage distributor and key account relationships, and work closely with marketing, product and leadership teams to support commercial growth.
You’ll be close to the customer, the market and the numbers — identifying opportunities, building strong partnerships and keeping Premier front of mind.
What You’ll Be Doing
- Driving sales growth across UK and European wholesale markets
- Leading, motivating and developing a team of Brand Ambassadors
- Building strong relationships with distributors and key accounts
- Identifying new business opportunities across priority sectors and territories
- Representing Premier at customer meetings, trade shows and industry events
- Working closely with internal teams on campaigns and commercial priorities
- Monitoring sales performance and market opportunities
What We’re Looking For
You’ll be an experienced sales leader with a strong commercial mindset and a track record of delivering growth.
- Experience leading and developing a sales team
- Strong commercial awareness and understanding of profitable growth
- Confidence managing key customer and distributor relationships
- The ability to identify opportunities and convert them into results
- Excellent communication and relationship-building skills
- A proactive and accountable approach
- Flexibility to travel regularly across the UK and Europe
A North West base would be ideal, although we’ll consider strong candidates who are well positioned for national and international travel.
Experience in any of the following would be an advantage:
- Workwear, uniforms, corporatewear, promotional apparel, textiles or PPE
- Wholesale, reseller or distributor channels
- Managing key industry accounts
- CRM systems and sales reporting
Why Join Premier?
This is an opportunity to join a recognised brand with strong heritage and genuine growth potential. You’ll have the chance to lead sales across the UK and Europe, develop a successful Brand Ambassador team and play a key role in Premier’s next stage of growth.
Package will include Basic + Bonus + Car allowance / or Company Car – the salary is negotiable depending on experience, this can be discussed.
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