Strategic Marketing Lead (Associate Director) Oncology

Overview

In this role you will shape the long-term strategy for Merck’s UK oncology portfolio and lead a small marketing team to translate science into patient outcomes. You will influence senior stakeholders and coordinate cross-functional partners to align on evidence-based decisions. Your work supports a patient-centred, value-driven approach while balancing commercial performance and the company’s reputation. This is a visible leadership role in a fast-evolving oncology space with impact across local and global teams.

Responsibilities

• Define long-term brand strategy and ambition informed by customer, competitor, and market insights
• Set portfolio priorities to maximise short- and long-term value
• Translate data into a compelling strategic narrative to align stakeholders
• Localise global assets and programmes for UK customers
• Lead launch and lifecycle planning with clear objectives, milestones, and metrics
• Monitor KPIs and market dynamics, adjusting strategy as needed to meet forecast ambitions
• Provide line management and develop a high-performing, inclusive marketing team
• Lead a matrixed cross-functional team across Medical Affairs, Market Access, Field Teams, etc.
• Own annual financial planning and forecasting for assigned brands and ensure robust governance
• Foster customer- and patient-centred decision-making and build external relationships for insights

Key requirements

• Cross-Functional Work
• Influence
• Line Management
• Marketing Strategy Implementation
• Oncology Marketing
• Strategic Thinking
• Teamwork

• leadership and people development
• influencing senior stakeholders
• commercial and patient-focused balance
• Oncology Marketing
• Marketing Strategy Implementation
• Strategic Thinking

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