Insights Manager

Overview

In this role you will lead strategic research and insights across sports, music and entertainment client portfolios, guiding decisions with consumer-centric analyses. You’ll partner with cross-functional teams to shape research questions, manage partnerships with agencies, and deliver actionable findings that influence strategy and commercial outcomes. You’ll drive brand health tracking, audience segmentation and partnership valuation to support winning proposals and client servicing. This position offers collaboration, growth, and impact within a global agency network.

Pay / Benefits

• competitive compensation
• professional development support
• collaborative working environment
• flexible working arrangements
• growth and wellbeing support

Responsibilities

• Turn insight into impact by elevating data into actionable, strategic insights for decision making
• Co-create research questions with client teams and clients to ensure relevance and clarity
• Lead focused, efficient research using agile tools and trusted partners to deepen consumer understanding and brand health tracking
• Develop consumer segmentation frameworks grounded in behavioural science to guide strategic decisions
• Synthesise complex data into clear narratives that drive action and inform recommendations
• Influence strategic propositions with commercial and product teams using real human insights
• Present compelling client and internal updates with storytelling and data visualisation
• Own research tools and capabilities as the expert on platforms and agency partnerships to ensure top-tier delivery
• Lead with energy, advocating for insight and fostering curiosity and execution across teams
• Client Servicing & Account Management: manage ongoing client relationships, proposals, and status updates
• Culture & Values: participate in culture and value initiatives
• New Business & Marketing: support new business processes and identify growth opportunities with current clients
• Self-Development: pursue relevant training and set goals with line manager
• People Management: mentor and coach direct reports, providing feedback, objective setting, and development opportunities

Key requirements

• Passion for understanding consumer behaviour and ability to shape winning strategies
• Experience in client-side insight or leading research agency with diverse methodologies
• Strong grasp of segmentation, attitudinal, behavioural and partnership valuation research; familiarity with first-party data in sports/entertainment contexts
• Experience with self-service research tools, AI-driven insights, and managing third-party agencies
• Excellent storytelling, data visualisation and presentation skills for senior stakeholders
• Experience on partnership valuation studies, brand health tracking, audience segmentation or similar programmes
• Proven project management and client servicing excellence
• Proficiency with research and analytics tools and first-party data platforms used in sports/entertainment (e.g., GWI, YouGov, Brandwatch)
• Genuine interest in consumer motivations and decision-making factors across sports/entertainment
• Ability to influence senior stakeholders with clear, actionable insights
• People-first mindset and collaborative approach; strong team-building capability
• Ability to manage teams and provide constructive feedback and development opportunities

• curiosity
• collaboration
• clear communication
• segmentation methodologies
• brand health tracking
• partnership valuation

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