Digital Planning Manager

Overview

In this role you will shape digital media strategies for a global entertainment brand across EMEA, translating insights into action. You’ll work with clients and cross-functional teams to drive performance and innovation in campaigns. You’ll combine analytical thinking with creative problem-solving to improve media effectiveness. This is a collaborative, fast-paced role at Zenith, with a clear impact on business growth and audience connection.

Pay / Benefits

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave

Responsibilities

• Develop and lead digital media planning solutions across EMEA grounded in consumer, marketing and media insight
• Partner with clients and internal teams to create effective digital strategies that support business objectives and campaign performance
• Identify opportunities for innovation, testing and optimisation to improve media effectiveness and deliver measurable outcomes
• Act as a key point of contact for stakeholders, building trusted relationships and ensuring seamless collaboration
• Analyse campaign performance data to generate insights, recommendations and learnings for future activity
• Work closely with activation specialists across social, programmatic and search channels to drive best-in-class execution
• Stay informed about developments across digital marketing, media and the entertainment industry, bringing fresh thinking to planning approaches

Key requirements

• Experience in digital marketing, media planning, programmatic, paid social, ad tech or a related field
• Strong understanding of digital media channels and how they contribute to broader marketing objectives
• Excellent communication and stakeholder management skills, with the ability to explain complex ideas clearly and confidently
• Analytical thinking and a curiosity for using data to uncover insights and improve performance
• Experience working collaboratively across teams, markets or disciplines to deliver shared goals
• Strong organisational and project management skills, with the ability to manage multiple priorities effectively
• A proactive mindset and enthusiasm for continuous learning, particularly in emerging areas such as audience strategy, influencer marketing and AI-powered advertising

• 顧?
• digital marketing
• media planning
• programmatic
• paid social
• ad tech

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