Marketing Specialist – Customer Engagement

Overview

In this role you will drive customer engagement through email and push communications, shaping CRM campaigns with strategy, creativity, and data insights. You’ll work with the marketing team to plan, execute, and optimize campaigns aligned to seasonal and key customer moments. You will report on effectiveness, leveraging Salesforce Marketing Cloud and customer data to deliver targeted, high-performing communications. This position supports growth in sales, loyalty, and profitability within a fast-paced retail environment.

Pay / Benefits

• 15% in-store discount
• Annual bonus scheme
• Career progression opportunities
• Generous holiday entitlement
• Pension scheme and life assurance
• Private healthcare

Responsibilities

• Execute calendar-aligned campaigns for key customer moments (launches, promotions, loyalty, seasonal activity)
• Ensure timely delivery and brand-compliant campaigns across channels
• Plan media mix to reach customers in relevant formats
• Perform customer segmentation and dynamic content targeting
• Collaborate with stakeholders to deliver the marketing strategy and trading plan
• Deliver CRM campaigns via Salesforce Marketing Cloud
• Report campaign performance using Salesforce
• Collaborate with the wider marketing team to create integrated communications plans

Key requirements

• Strong experience with Salesforce Marketing Cloud and campaign development
• Evidence of consumer-centric digital communications and campaigns
• Experience translating communications strategy into business delivery (sales, profit, cash)
• HTML and SQL experience
• Experience with customer data and GDPR guidelines
• Knowledge of Retail/Marketing industry, digital focus
• Strong knowledge of email marketing platforms and CRM systems
• Knowledge of loyalty programs and promotional mechanics
• Commercial and financial understanding
• Ability to work under pressure and deliver with attention to detail

• Engaging communicator
• Creative thinker
• Data-driven mindset
• Salesforce Marketing Cloud
• HTML
• SQL

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