Senior Demand Generation Manager, Enterprise

Overview

In this role, you own Deel’s enterprise demand engine, shaping ABM-powered programs to generate pipeline with large, complex accounts. You’ll collaborate with Sales, Growth Marketing, Product Marketing and regional teams to convert the enterprise ICP into engaged, qualified opportunities. You’ll run end-to-end enterprise demand strategy with selective event programs and proven B2B plays, driving measurable impact. This is a high-autonomy role ideal for a strategic marketer who excels in multi-region, cross-functional execution and ABM leadership.

Pay / Benefits

• Stock grant opportunities
• Optional flexible working office membership (IWG)
• Total rewards programs
• Inclusive workplace culture
• Disability accommodations
• Competitive pay in USD with global applicability

Responsibilities

• Own the enterprise ABM strategy across multiple motion types, with emphasis on one-to-few and highly personalized one-to-one plays for strategic accounts
• Define and maintain target accounts and tiering with Sales and RevOps using intent data to prioritize
• Coordinate account-level campaigns across paid media, sales outreach, direct mail, executive engagement and content
• Develop a selective enterprise events strategy prioritizing quality attendance
• Implement proven enterprise B2B tactics (analyst influence, executive programs, customer references, partner co-marketing)
• Maintain the enterprise playbook (ICP, buying committees, pain points, personas, messaging) and convert into repeatable ABM templates
• Collaborate with regional marketing to localize programs and gather proof points (case studies, testimonials)
• Partner with Product Marketing on enterprise launches to optimize timing and communications
• Own end-to-end budget with clear attribution and ROI on pipeline
• Collaborate with Enterprise Sales leadership on account planning, pipeline reviews, and ABM best practices

Key requirements

• 7+ years in B2B demand generation
• 3–4+ years running ABM and enterprise-focused programs
• Strong command of enterprise metrics (pipeline, engagement, win rate, ACV)
• Experience with ABM and intent tooling (e.g., 6sense, Demandbase, Terminus) and CRM/marketing automation
• Autonomous, able to lead complex initiatives across stakeholders
• Experience with enterprise sales and shared account planning
• Product marketing fluency (ICP, personas, messaging)
• Experience in multi-region, global B2B environments (a plus)

• autonomy
• cross-functional collaboration
• stakeholder management
• ABM
• intent tooling (6sense, Demandbase, Terminus)
• CRM/marketing automation systems

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