Senior Product Marketing Manager

Overview

As Senior Product Marketing Manager at Flo, you will own go-to-market for top-priority features and guide them from concept to broad adoption. You’ll align cross-functional teams across Product, Marketing, Legal, Medical, and more to shape messaging, pricing, and in-product experiences. You’ll test ideas with data, lead launches, and measure adoption to drive growth for Flo’s 70 million users. This is a chance to influence how product marketing works in a market-leading health app and shape the next generation of AI-powered, privacy-first health solutions.

Pay / Benefits

• competitive salary and annual reviews
• performance incentive scheme
• paid holiday, sick leave, and female health leave
• enhanced parental leave and pay
• accelerated professional growth and learning support
• hybrid work model with 3 days in office

Responsibilities

• Own go-to-market strategy for top priority products and drive launches and ongoing growth
• Define positioning and messaging for who the product is for and why it matters
• Test ideas in data-driven ways through user research and in-market experiments
• Influence product decisions with customer, market, and competitor insights from discovery to launch
• Plan and lead cross-functional launches with Product, Marketing, Legal, Medical, and other stakeholders
• Coordinate with Marketing teams (paid, creative, lifecycle/CRM, brand, social, ASO) to ensure consistent messaging
• Ensure messaging is clear, credible, and compliant with Health/Medical guidance
• Own adoption and launch metrics, collaborating with analysts to iterate and improve
• Contribute to building the product marketing function, including templates and processes

Key requirements

• 6+ years in Product Marketing for consumer digital products (mobile apps or subscriptions)
• Proven track record from concept to marketing with stakeholder collaboration
• Experience testing messaging with data (user research, A/B tests, creative tests) and acting on results
• Ability to influence senior leaders and back recommendations with evidence
• Clear, structured written strategy that teams can implement
• Comfort with ambiguity and building new products/processes from scratch
• Experience with Product teams from discovery onward (requirements, pricing/packaging, onboarding/paywalls)

• data-driven decision making
• stakeholder management
• clear and structured communication
• go-to-market strategy
• positioning and messaging
• A/B testing and experimentation

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