Senior Manager, Vertical Marketing Retail & Healthcare

Overview

In this role you will lead the pan-EMEA GTM strategy for Retail and Healthcare verticals, aligning marketing with sales goals and driving growth. You’ll act as the vertical expert and spokesperson, shaping value propositions and market positioning across the region. You will collaborate with cross-functional partners to accelerate pipeline, strengthen brand awareness, and influence long-term expansion. This is a strategic, high-impact position in a forward-thinking, collaborative culture.

Pay / Benefits

• 25 days vacation
• Volunteer time off up to 32 hours per year
• Annual bonuses based on financial results
• Pension scheme with matched contributions up to 7%
• Private medical and dental cover
• Training and personal development access

Responsibilities

• Define and own the GTM strategy for Retail & Healthcare verticals in EMEA; align marketing priorities with sales objectives
• Partner with Vertical Sales Strategy Leads to build joint plans for pipeline acceleration and revenue growth
• Act as primary industry expert and storyteller for Retail and Healthcare verticals
• Lead definition of vertical audiences and personas and craft targeted engagement strategies
• Oversee marketing initiatives for assigned verticals ensuring alignment with strategic objectives
• Drive brand awareness and perception in Retail & Healthcare sectors across EMEA
• Collaborate with global and regional stakeholders to define and execute vertical strategies
• Manage the vertical marketing budget with ROI reporting and accountability

Key requirements

• Proven experience in vertical marketing or strategy role in the EMEA region, preferably Retail and/or Healthcare
• Deep expertise and a strong network within the relevant vertical
• Experience developing and executing successful GTM strategies
• Exceptional communication, presentation, and storytelling skills
• Strong analytical skills and use of market intelligence for decision making
• Collaborative mindset with a track record of influencing cross-functional teams
• Bachelor’s degree in Marketing, Communications, or related field
• 8+ years of B2B marketing experience, vertical or field marketing experience highly desired
• Fluency in written and spoken English; another European language is a strong advantage

• Collaboration
• Communication
• Storytelling
• GTM planning
• Market intelligence
• ROI budgeting and reporting

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