Performance Marketing Manager
Are you an experienced performance marketer, from an agency background, confident in managing Google Ads and Meta Ads campaigns from scratch? This is a great opportunity for someone looking to develop their expertise within a dynamic agency environment.
Performance Marketing Manager Responsibilities
This position will involve, but will not be limited to:
- Creating and implementing performance marketing campaigns on platforms such as Google Ads and Meta, focusing on ROI and audience engagement.
- Developing account structures, conducting keyword and audience research, setting bidding strategies, and managing budgets to optimise campaign performance.
- Analysing account data to identify trends, optimise KPIs like ROAS, CAC, and conversion rate, and adjust strategies accordingly.
- Leading onboarding calls and performance reviews with clients, explaining campaign decisions clearly and effectively.
- Managing multiple client accounts simultaneously, ensuring accuracy, timely delivery, and high standards of reporting.
- Utilising AI tools and automation platforms to streamline account management and focus on strategic planning.
- Keeping abreast of industry best practices and emerging tools, including GA4, Google Tag Manager, Meta Conversions API, and offline conversion imports.
Performance Marketing Manager Rewards
- c.£40,000 dependent on experience.
- Full access to advanced AI tools and automation platforms to support your work.
- Flexible working options with four days a week based in an Oxford office, and one optional remote day.
- Opportunities for professional development and input into the evolution of service offerings.
- Collaborative small-team environment that values your strategic insights and contributions.
The Company
Our client is a rapidly growing digital marketing agency committed to delivering measurable results for ecommerce and lead-generation clients. They uphold a culture of innovation, agility, and client focus. This is an engaging environment for someone looking to advance their performance marketing career within a forward-thinking strat-up agency in Oxfordshire.
Performance Marketing Manager Experience Essentials
- Proven experience managing Google Ads campaigns, including Performance Max and Shopping, and Meta Ads campaigns like Advantage+.
- Hands-on knowledge of GA4, Google Tag Manager, and Meta Conversions API.
- Experience with PPC management tools and ad automation platforms.
- Strong analytical skills with the ability to interpret data and optimise campaigns based on KPIs.
- Marketing agency and client-facing experience, with the confidence to communicate technical information clearly to non-marketers.
- Familiarity with ecommerce or lead generation marketing models.
Location
Based in the Oxford area, with a hybrid working model requiring four days a week in the office. The office is accessible by public transport and parking facilities are available.
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