Assistant Store Managerleads the store and sales team in order to meet and exceed all sales and KPIs goals, in compliance with all processes and guidelines. They are responsible for promoting brand engagement to clients to guarantee the quantitative and qualitative goals assigned to bring the store to its full potential. They acts as representative of the Store Manager and thus fulfils all the tasks given by HQ/HO and Store Manager. How you will contribute Business development:
- Develop and maintain strong business relationships with all relevant internal and external stakeholders to maximise business opportunities and working efficiencies
- Assist the Store Manager in overseeing floor coverage, driving sales, visual merchandising, display, client service, and operational functions within the Store
- Support the Store Manager in achieving targeted quantitative and qualitative goals
Talent leadership and development
- Create and maintain a positive work environment, consistent with Balenciaga behaviours
- Identify, attract, recruit, develop and retain talent
- Support the Store Manager in creating a team whose activities are always motivated, competent and up to date in the fashion and luxury industries
Brand promotion
- Behave as a Balenciaga Ambassador, sustain and promote the culture of the brand internally and externally
- Ensure Balenciaga Signature and Client experience are executed and consistent over time
- Develop clienteling mindset and client’s loyalty and retention from beginners to VICs
- Build a network of people who have an impact on local and international luxury business in order to promote client loyalty, especially with VIC and VVICs
Process management
- Ensure that all the processes are compliant with legal, safety, security, internal requirements, sustainability, HR guidelines
- Ensure execution of Retail Excellence guidelines in the store
- Support the Store Manager in managing inventory activities and warehouse stock
- Challenge and improve current processes sustaining the growth and ensure efficiency and effectiveness
KPIs (including but not limited to)
- Business: sales density, conversation rate, UPT, cross selling rate, transactions
- Team: sales productivity, training completion rate, turnover rate
- Client: local retention rate, CEE
- Process: CRM, Omnichannel, back of house
- Sustained proven experience in a managerial position
- Significant sales experience in the luxury retail industry
- Proven experience in successfully managing a team
- High sensitivity to client experience and loyalty
- Exceptional client service and interpersonal skills
- Precise, innovative, organised, adaptable, dynamic
- Highly available and responsive with a natural curiosity
- Product and Fashion sensitivity
Founded by Spanish-born Cristóbal Balenciaga in 1917 and established in Paris in 1937, the original House of Balenciaga defined modern couture with its many innovations to form and technique. Today it continues to uphold the vision of the House through boundary-pushing collections including women’s and men’s ready-to-wear, accessories, and objets d’art. The brand’s unprecedented interactions with the expanding digital realm, material developments, and today’s social responsibilities keep it at the forefront of modernity. In 2021, Balenciaga’s 50th Couture collection-the House’s first since its founder retired in 1968 – reintroduces a standard of cutting-edge elegance. From October 2015 to July 2025, Demna designed both men’s and women’s collections as the Artistic Director. In July 2025, Pierpaolo Piccioli was appointed Creative Director of Balenciaga.
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