Bold ideas. Strong partnerships. Real growth.
We’re part of Delightful Food Group, bringing insight, creativity and technical expertise together to create food and beverage solutions that move customers forward.
At Bold Foods, we’re building a business driven by bold ideas, big ambition and real impact.
Role overview
Own and grow a portfolio of foodservice, wholesale, QSR and multi-site customers. You will build trusted partnerships, identify profitable growth opportunities, and lead customer activity from brief through to launch and ongoing development.
Success in this role requires strong commercial thinking, accurate forecasting, proactive risk management, and effective cross-functional working.
Location
Stevenage, Hertfordshire. Office and customer-facing, with travel as required. Reporting to the Head of Sales.
Key responsibilities
- Own and develop customer relationships, acting as the main point of contact.
- Create account plans focused on profitable growth, retention and long-term value.
- Grow sales and margin through new listings, cross-sell, up-sell and menu development.
- Use sales, margin and market insight to identify opportunities and manage risks.
- Prepare and lead customer presentations, proposals, tenders and negotiations.
- Own customer forecasts and maintain accurate CRM, pricing and account records.
- Lead briefs, NPD projects and launches from opportunity through to review.
- Work closely with Marketing, NPD, Technical, Customer Service, Operations and Supply Chain.
- Consider the wider business impact before making customer commitments.
- Represent Bold Foods at meetings, demonstrations and industry events.
Key skills & experience
Essential
- B2B account management or commercial sales experience, ideally within foodservice, beverage, FMCG or hospitality.
- Proven ability to grow customer relationships, sales and profitability.
- Strong commercial, analytical, negotiation and presentation skills.
- Highly organised, proactive and accountable, with effective project management skills.
- Confident using CRM, Microsoft Office and sales reporting tools.
- Full driving licence and willingness to travel.
Desirable
- Experience with distributors, wholesalers, QSR or multi-site operators.
- Experience of NPD, private label, menu development or product launches.
- Knowledge of beverage ingredients, syrups, sauces or powders.
What success looks like
- Deliver sustainable sales and margin growth.
- Build trusted, long-term customer partnerships.
- Maintain clear account plans, accurate forecasts and current CRM records.
- Deliver briefs and launches with pace, clarity and ownership.
- Identify commercial, supply and relationship risks early.
- Bring relevant customer, market and competitor insight into the business.
What’s in it for you?
- A competitive bonus structure.
- Real ownership of your portfolio and visible commercial impact.
- Exposure to recognised brands, product launches and menu development.
- A supportive sales and innovation team, with regular feedback and development opportunities.
- A culture built on ambition, kindness, customer focus and doing things properly.
How we work
- We take ownership and deliver.
- We move with pace and purpose.
- We stay close to customers and the market.
- We challenge thinking and keep things simple.
- We support our people and expect ownership of personal growth.
What we stand for
- Best in class – We set the standard. Then raise it.
- Customer-centric – We listen, adapt and deliver.
- Continuous growth – We do not stand still.
- People first – We back our people.
- Be kind – High standards. No ego. Respect always.
- Committed to ESG – We build responsibly for the long term.
Benefits
- 23 days’ annual leave plus bank holidays, increasing with service
- A half day off on your birthday
- Perkbox membership and wellbeing support
- Staff discounts and regular team socials
- Salary sacrifice pension scheme
- Enhanced family leave and Death in Service benefit
Our commitment
We’re building a team for the future, where people feel supported, challenged and able to do their best work.
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