Amazon Advertising Manager – FMCG

A high-growth FMCG business is seeking an experienced Amazon Advertising Manager to lead its Amazon strategy across a portfolio of well-known consumer brands.

This is an exciting opportunity to drive sales growth, maximise brand visibility and optimise marketplace performance across both Vendor and Seller platforms. Working cross-functionally, you’ll take ownership of Amazon advertising, content optimisation and commercial performance.

Key responsibilities include:

• Developing and executing Amazon marketing and advertising strategies to drive sales and brand growth.
• Managing and optimising Sponsored Products, Sponsored Brands, Sponsored Display and DSP campaigns.
• Optimising product listings, A+ Content and Brand Storefronts to improve conversion.
• Conducting keyword research and implementing Amazon SEO best practice.
• Analysing sales, advertising performance and customer behaviour to identify growth opportunities.
• Managing promotions including Deals, Coupons and seasonal campaigns.
• Collaborating with Sales, Marketing, Creative and Supply Chain teams to deliver commercial objectives.
• Monitoring competitors and marketplace trends.
• Reporting on campaign performance and ROI, managing budgets and forecasting spend.

You’ll have:

• Experience managing Amazon marketplace accounts and advertising campaigns.
• Strong knowledge of Amazon Seller Central, Vendor Central and Amazon Advertising.
• Experience across Sponsored Products, Sponsored Brands, Sponsored Display and ideally DSP.
• Expertise in Amazon SEO, keyword research and listing optimisation.
• Strong analytical skills with experience using Excel, Google Analytics and reporting tools.
• Familiarity with Helium 10, Jungle Scout or similar platforms.
• Experience managing multiple brands or large product portfolios (FMCG or healthcare experience is advantageous).
• Excellent stakeholder management, communication and project management skills.

You’ll Be:

• Commercially minded and results driven.
• Comfortable working in a fast-paced, matrix environment.
• Proactive, organised and able to manage multiple priorities.
• A collaborative team player with strong relationship-building skills.
• Passionate about e-commerce and delivering measurable growth.

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