Reigonal Sales Manager – South

Overview

In this role you lead the regional field retail team to drive sales, brand standards and KPI delivery across doors. You align regional activity with the brand vision and collaborate with cross-functional partners to maximize opportunities and profitability. You will coach Account Managers, optimize store performance and ensure exceptional client experience. This is an opportunity to shape luxury retail performance across a key region while developing future leadership capability.

Responsibilities

• Lead regional retail strategy in line with brand vision and objectives
• Drive sales, productivity and brand standards across all doors in the region
• Execute retail priorities, launches, animations and commercial initiatives
• Identify and act on opportunities to improve store performance and achieve KPIs
• Monitor regional performance and implement action plans to improve results
• Support annual sales targets and ensure door-level plans to achieve objectives
• Analyze sales metrics (conversion, ATV, UPT) to identify risks/opportunities and implement in-flight actions
• Manage regional profitability through staffing and agency budgets
• Lead, coach and motivate Account Managers and store teams
• Foster a high-performance culture with accountability and collaboration
• Ensure consistent people management and support talent development
• Monitor labour turnover and support engagement and retention
• Ensure brand standards, service expectations and client experience across locations
• Drive retail operations consistency and cross-functional collaboration
• Provide feedback on activations and opportunities for improvement
• Support CRM recruitment and clienteling aligned with brand goals
• Align education plans and training with business needs and brand ambitions
• Equip teams with product knowledge, selling skills and brand understanding
• Promote engagement with education initiatives and incentive schemes
• Review staffing productivity and improve operational effectiveness
• Improve stock management and controlled investment around launches and peak periods
• Ensure timely communication between head office, field teams and partners

Key requirements

• Minimum 5 years retail management experience
• Strong leadership and team development experience
• Understanding of luxury retail principles and UK retail environment
• Excellent presentation and communication skills
• Proven ability to manage budgets and drive profitability
• Analytical with attention to detail and commercial awareness
• Fluent English; additional languages a plus
• Strong IT skills including MS Office, Advanced Excel and PowerPoint

• Excellent presentation skills
• Strong team player and motivator
• Business planning
• MS Office
• Advanced Excel
• PowerPoint

…