Regional Marketing Senior Executive

Overview

In this role you drive location-focused marketing and business development across Scotland and Northern Ireland. You work with Location Heads and partners to translate regional priorities into coordinated activity that grows TLT’s profile and supports client development. You manage day-to-day M&B-D contact, budgets, risks, and outcomes, linking regional efforts to firm-wide priorities. You will lead integrated campaigns, events, and partnerships with a clear impact on regional objectives.

Pay / Benefits

• competitive salary
• flexible benefits scheme
• 25 days holiday (30 with length of service)
• private medical insurance
• hybrid working
• focus on work-life balance

Responsibilities

• Deliver location activation plans for Scotland and Northern Ireland with clear milestones and measurable outcomes
• Act as primary M&B-D contact for Location Heads, Partners and fee earners, coordinating support across M&B-D
• Execute integrated profile-raising activities (campaigns, thought leadership, digital, events, sponsorships, awards, memberships, partnerships) tailored to each market
• Advance location-specific client development through target account activity, referral programmes, relationship-building and pursuit support using CRM and market intelligence
• Maintain oversight of location plans, budgets, reporting, risks and dependencies with issue resolution and actionable recommendations
• Facilitate collaboration across locations and M&B-D teams, sharing market intelligence and best practice
• Evaluate activity effectiveness and drive improvements in planning, data quality and reporting to inform future decisions

Key requirements

• Substantial experience in marketing and business development within professional services or a similar stakeholder-led environment
• Strong project and programme coordination skills with multiple workstreams and budgets
• Credibility when working with Partners and senior colleagues, with ability to influence and drive actions
• Experience delivering client development, profile-raising, campaigns, events and BD initiatives against clear objectives
• Strong written and verbal communication and content creation skills
• Commercial awareness and ability to use market intelligence, CRM insights, reporting to shape priorities
• Proactive, delivery-focused with good judgement and independent work ethic, aware of escalation needs
• Confidence using CRM systems, marketing technologies, reporting tools and planning platforms
• Degree-level education or a relevant marketing/CIM qualification is advantageous but not essential

• stakeholder management
• influence and collaboration
• attention to detail
• CRM systems
• marketing technologies
• reporting tools

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