Sales Director

Company: phs Group
Apply for the Sales Director
Location: Warrington
Job Description:

Sales Director for phs ComplianceNational RoleCompetitive Salary + Bonus

Are you a commercially driven sales leader who can turn strategy into sustainable, profitable growth? phs Compliance is looking for a Sales Director to lead its national sales function, strengthen customer relationships and shape the next phase of growth across the business.

The Sales Director role at phs Compliance will involve:• Setting and delivering the national sales strategy and annual plan, creating sustainable and profitable year-on-year growth across new business and existing accounts.• Ensuring the sales structure, territories, roles, incentives and support functions provide strong market coverage and align with the business strategy.• Translating business priorities into clear sector propositions and focused sales plans.• Building, leading and developing a high-performing national sales team through clear expectations, coaching, performance insight and accountability.• Strengthening strategic account planning and executive-level customer relationships to improve retention, account growth and long-term value.• Owning pipeline health, CRM discipline and forecast accuracy, using data to identify risks and opportunities early.• Personally leading or sponsoring major bids, strategic negotiations and complex, multi-stakeholder sales processes.• Identifying cross-sell and upsell opportunities within phs Compliance and across phs Group.• Protecting margin through effective pricing, discount and authority frameworks, and ensuring commercial risks are understood before commitment.• Championing the end-to-end customer experience and using customer insight, including NPS, to drive measurable improvement.• Using market intelligence, digital channels and focused marketing activity to strengthen lead generation, customer engagement and sales effectiveness.

The ideal candidate for the Sales Director role will have:• A strong track record of setting and delivering sales strategy in a senior B2B sales leadership role.• Experience within business services, technical services, facilities management, engineering or another relevant service-led market.• Evidence of delivering profitable growth, improving margin and building a healthy, predictable pipeline.• Strong commercial judgement across go-to-market strategy, pricing, bid strategy, negotiation and contract risk.• Experience of leading and developing sales teams through clear expectations, coaching, performance data and accountability.• Experience of personally leading complex bids, strategic negotiations and multi-stakeholder sales processes.• Confidence using CRM, forecasting, market and customer data to challenge assumptions and focus resources.• The credibility to build senior customer relationships and influence effectively across a leadership team.• A clear, accountable leadership style, with the integrity and judgement to address difficult issues constructively and follow through on commitments.

Key measures of success will include:•

Profitable sales growth across revenue, order intake and gross margin.• Customer retention, account growth and customer satisfaction, including NPS.• Pipeline coverage, conversion, sales cycle and forecast accuracy.• Pricing quality, discount discipline and adherence to authority levels.• The quality and risk profile of commercial contracts.In return for your commitment and expertise, you will get:

Competitive SalaryCompany car or car allowanceVirtual GP for you and your householdBuy and sell holiday schemeAmazing employee discounts with major supermarkets and retailers with ‘phs Perks’Training to expand your skills. We offer accredited ILM training through external and in-house trainingApprenticeship opportunities25 days holiday plus bank holidays (31 days in total) plus a Buy / Sell holiday schemeFree Parking onsite so no parking costsOther benefits such as improved parental and paternity leave, a 24-hour wellbeing helpline, cycle to work scheme, pension scheme, life assurance and more…About phs Compliance:phs Compliance is one of the UK’s leading providers of statutory electrical and fire safety testing services, with revenue of approximately £30m and more than 500 colleagues, including around 400 technicians and engineers. The business supports customers across facilities management, commercial property, retail, hospitality, leisure, emergency services, the NHS, defence, data centres, local authorities, education and central government.phs Compliance delivers essential workplace compliance and building engineering services where safety, service quality and reliability matter. The business continues to invest in innovation, technology and sustainable services, including electric vehicle charging solutions.At phs, we pride ourselves on our diverse workforce and on creating an inclusive environment for all our colleagues. We remain committed to ensuring our teams can bring their true selves to work without risk or fear of discrimination.

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Posted: October 13th, 2026