Programmatic Strategy Manager (vOLVO)

Overview

In this role you support the Initiative client services team in strategizing and planning programmatic display and video campaigns for Volvo in the EMEA region. You will coordinate with the GCC and cross-functional planning teams to design, optimize, and report on campaigns, turning data and client feedback into effective activation. You’ll become a subject-matter expert in DSP usage and campaign parameters to maximize performance, while ensuring operational execution and delivery insights. This is an entrepreneurial, collaborative opportunity to influence programmatic outcomes at scale within a leading agency network.

Responsibilities

• Serve as primary point of contact for client services, facilitating account management, campaign design, and reporting
• Configure and optimize complex campaigns using market knowledge, data analysis, and client feedback to meet objectives
• Develop expertise in multiple DSPs to improve campaign effectiveness (in-console management not required)
• Build knowledge of the digital media landscape and market dynamics
• Collaborate with the campaign engineering team and cross-functional planning teams to align campaign parameters and deliver Kinesso services
• Deliver insights on delivery and performance implications of campaign constraints
• Design media and audience strategies to maximize economic outcomes within campaign limits
• Ensure the ops team implements tactical plan requirements accurately in DSP environments
• Assist in delivering reports to track, measure, and resolve delivery and performance issues
• Interface with clients and agency teams to communicate campaign performance and reporting

Key requirements

• Minimum three years of experience in programmatic campaign planning or management
• Experience managing digital media accounts for blue-chip clients at a leading agency or similar environment
• Strong verbal and written communication suitable for client-facing roles
• Solid quantitative and analytical skills with data-led decision making
• Fundamental knowledge of ad targeting methodologies; understanding of ad networks, ad exchanges, DSPs, and auction marketplaces
• Experience with statistics and related analysis methods
• Problem-solving ability with clear results communication
• MS Office proficiency including Excel pivot tables and charting
• Self-starter with entrepreneurial mindset and ability to manage multiple projects in a fast-paced setting
• Collaborative cross-functional team player

• client-facing communication
• analytical mindset
• collaboration
• DSP platforms
• ad targeting methodologies
• data analysis

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