Demand Generation Campaign Manager UK

Overview

As Demand Generation Campaign Manager, you will lead the brand transformation by driving a multi-channel demand program that sustains growth and preserves customer trust. You will align campaign execution with the rebrand, measure business impact, and optimize performance across channels. You’ll work with cross-functional partners to minimize brand confusion and exceed inbound lead targets, delivering tangible pipeline growth.

Responsibilities

• Execute a rigorous demand generation program on time and within budget to hit a defined pipeline target
• Achieve brand awareness and linkage targets aligned with the former brand
• Monitor and report the impact of the transition on retention, conversion, win rates, and pricing
• Surpass pre-rebrand inbound lead levels within 12 months of launch
• Deliver a seamless customer transition with minimal brand confusion

Key requirements

• Proven track record in multi-channel demand generation with measurable pipeline impact
• Strong expertise in paid media strategy and campaign execution
• Solid understanding of SEO principles and website performance optimization
• Experience using funnel metrics and marketing analytics to drive decisions
• Ability to manage complex initiatives with multiple stakeholders, agencies, budgets, and timelines
• Understanding of brand strategy, positioning, messaging, and market activation
• Proactive, results-oriented mindset with ownership and accountability
• Ability to move quickly, prioritize effectively, and drive projects to completion
• Excellent organizational skills and attention to detail

• proactive
• results-oriented
• ownership and accountability
• paid media strategy
• SEO
• website performance optimization

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