CRM Manager

Overview

In this role you will support the development and execution of B2C digital marketing campaigns within Future’s Bath CRM team. You will manage end-to-end campaign builds across email, push, and onsite while optimizing data usage and GDPR compliance. You’ll collaborate with Editorial, Technology, Legal, and Subscriptions teams to boost retention, lifetime value, and database revenue. You will analyze performance, refine segmentation, and drive continuous improvements across multi-channel campaigns. This is a data-driven role at a global specialist media group with a strong focus on cross-functional collaboration and measurable impact.

Pay / Benefits

• Uncapped leave
• Enhanced parental leave
• Discounted dental care and private medical care
• Profit share bonus
• Refer a friend scheme
• Share Incentive Plan

Responsibilities

• Build, schedule, test, and deploy multi-channel promotional campaigns (email, push, onsite)
• Manage end-to-end campaign builds and ensure data usage best practices
• Analyze campaign metrics and manage segmentation criteria
• Collaborate with marketing and editorial teams on data capture forms, surveys, and lead generation
• Ensure GDPR compliance and manage data protection requests
• Support monthly subscriptions planning and track deliverables against team goals
• Collaborate with customer service to update records and handle GDPR requests promptly
• Maximize customer retention and lifetime value through targeted campaigns

Key requirements

• Proven experience in digital marketing or CRM campaign management in a consumer-facing environment
• Hands-on familiarity with email marketing automation platforms like Iterable
• Basic understanding of HTML for email formatting
• Strong numerical and analytical skills with proficiency in Excel and GSuite
• Understanding of email regulations, GDPR, and data protection standards
• Collaborative mindset with strong communication and attention to detail
• Experience supporting CRM, email, or digital marketing campaign delivery
• Proficiency in using CRM platforms such as Iterable or similar software
• Working knowledge of HTML, Excel, and GSuite tools
• Ability to interpret campaign data to inform marketing improvements
• Capability to collaborate with cross-functional teams in Bath

• Collaborative mindset
• Strong communication
• Attention to detail
• Iterable
• HTML
• Microsoft Excel

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