Growth Marketing Manager – New Expansion

Overview

Join Voy as Growth Marketing Manager to own scalable user acquisition across core categories and shape how women discover Voy and start care. You will lead the acquisition funnel from first touch to first plan conversion, optimizing CAC across paid, affiliate, and organic channels. You’ll work cross-functionally with product, clinical, CRM, creative, and data teams to scale a commercially strong, clinically responsible growth engine. This high-impact role offers autonomy to test, iterate, and influence category strategy while driving measurable impact across acquisition, retention, and LTV. You’ll partner with senior stakeholders to align campaigns with business goals and product experiences

Responsibilities

• Own new customer acquisition targets across all channels (volume, CAC, payback, first-order conversion)
• Lead performance across paid channels (paid search, paid social, affiliates) and improve efficiency and conversion rate
• Identify and unlock growth opportunities across channels, landing pages, pricing, messaging, product flows, and clinical pathways
• Partner with the CRM team to improve lead capture, nurture journeys, retention, reactivation, and LTV
• Build and execute a structured experimentation roadmap for acquisition, CRO, and product experience
• Define attribution frameworks, success metrics, and reporting using cohort analysis and funnel diagnostics
• Collaborate cross-functionally with product, creative, clinical, data, and strategy teams to improve business performance and customer outcomes
• Translate performance insights into recommendations for senior stakeholders, informing roadmap prioritisation and investment decisions

Key requirements

• Strong experience in user acquisition or performance marketing in fast-growing DTC, consumer tech, healthtech or subscription businesses
• Managed and scaled significant paid budgets on Meta, Google and other performance platforms
• Commercially minded with expertise in acquisition economics (CAC, LTV:CAC, payback)
• Highly analytical and hypothesis-driven; data-informed decision making
• Full-funnel growth mindset across acquisition and customer lifecycle
• Comfort with ambiguity and rapid testing without waiting for perfect conditions
• Strong spreadsheet and analytical skills (Google Sheets, Excel)
• Effective communicator translating performance data for cross-functional stakeholders

• analytical thinking
• clear communication
• cross-functional collaboration
• Google Sheets
• Excel
• Looker

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