B2B Product Marketing Leader

Overview

As the first dedicated B2B Product Marketer at Busuu, you will shape the B2B motion as the company scales its enterprise and mid-market presence. You define ICP, segmentation, pricing and packaging, and craft messaging that convinces buyers across procurement and legal. You’ll build the framework for enablement, launch, and ongoing market intelligence to drive growth. This role blends strategic product marketing with hands-on execution in a fast-evolving SaaS/EdTech environment.

Pay / Benefits

• free breakfast and snacks at offices
• 2 free lunches per week
• Private Health Insurance
• training budget for career growth
• flexible working hours and hybrid model
• enhanced maternity/paternity leave (location-dependent)

Responsibilities

• Define ICP, segmentation, and buyer targets for both mid-market and enterprise motions
• Own pricing direction and packaging structure aligned with procurement and budget sign-off
• Articulate value proposition and B2B messaging; tailor for buying groups and segments
• Map enterprise decision processes across champions, economic buyers, procurement, legal, and security
• Develop market intelligence to inform ICP, positioning, and pricing decisions
• Create and own the enablement framework for enterprise deals and field delivery
• Lead launch architecture and sequencing for B2B packaging changes
• Collaborate with Busuu for Business, B2B Marketing, Growth & Strategy, Product Marketing, and Tech to align on strategy and execution
• Shape the enterprise motion and decision-making processes where none exist yet
• Own the ongoing assessment of why enterprise deals are won or lost and translate learnings into actions

Key requirements

• Senior B2B product marketing experience in SaaS, EdTech, or similar subscription models
• Deep understanding of enterprise buying processes, pricing, and packaging decisions
• Experience with both enterprise high-touch and mid-market low-to-mid-touch motions
• Proven track record of building new go-to-market motions from the ground up
• Comfort operating autonomously as the first/only function lead and advocating for a team when necessary
• AI fluency as a multiplier for output
• Additional European language skills are a plus

• Strategic thinker with autonomous working style
• Cross-functional collaboration and stakeholder management
• Clear communication and storytelling for executive and field audiences
• ICP definition and segmentation
• Positioning and value proposition development
• Pricing and packaging strategy

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