Senior Product Marketing Manager (Consumer) – New Growth

Overview

As a Senior Product Marketing Manager, you own the strategy for key consumer propositions, partnering with Product from discovery to launch. You’ll synthesize customer, market and competitive insights to shape direction and create value. This upstream, cross‑functional role focuses on turning product capabilities into compelling propositions and driving customer adoption at scale. You’ll influence decisions with evidence and help the team deliver meaningful customer and commercial impact.

Pay / Benefits

• Hybrid working – 40% office based
• Great compensation package and discretionary bonus
• Pension
• Bupa healthcare
• Sharesave Scheme
• 25 days annual leave + 8 bank holidays + 3 volunteering days

Responsibilities

• Shape product strategy and discovery with cross‑functional partners from discovery to launch
• Define target segments, value propositions and positioning for new products and features
• Lead product marketing for innovations from concept through launch and optimisation
• Translate complex product capabilities into customer propositions that drive adoption and growth
• Measure adoption and outcomes, using experimentation to improve performance
• Build partnerships across Product, Design, Research, Analytics and Marketing to achieve outcomes
• Influence senior stakeholders with customer insight and commercial thinking
• Champion AI and emerging technologies to accelerate insight and decision‑making

Key requirements

• Significant experience in B2C product marketing or customer-led marketing within a digital consumer business
• Proven track record taking products from discovery through launch and iteration with Product partners
• Experience influencing product strategy and roadmap using customer, market and competitive insight
• Strong experience defining positioning and go‑to‑market strategies that drive adoption
• Deep understanding of customer research, experimentation and data‑driven development
• Excellent stakeholder management with senior Product, Design and Commercial leaders
• Experience using AI and modern tooling to accelerate insight and proposition development
• Comfort operating in fast‑moving environments with ownership and ambiguity

• Stakeholder management
• Influencing senior leaders
• Cross-functional collaboration
• AI and modern tooling to accelerate insight generation
• Data-informed product development
• Go-to-market strategy and measurement

…