Senior Marketing Manager – Loyalty Product

Overview

In this role you own the end-to-end Morrisons Loyalty Tech stack, including the More Card app, the Offer Engine and data foundations, and the broader marketing tech ecosystem. You set the product strategy and roadmap, lead key partner relationships, and ensure the tech team delivers customer journeys that bring the More Card proposition to life. You work closely with data, technology, and business partners to drive personalised offers and measurable impact at scale. This is a hands-on leadership role that shapes loyalty experiences and the technology roadmap for a multi-million pound investment.

Pay / Benefits

• 15% discount in store
• Annual bonus scheme
• Market leading pension scheme
• Private healthcare
• Healthcare benefits (Aviva Digital GP)
• Car allowance

Responsibilities

• Define and own the 3-year product strategy and roadmap for the More Card app, aligning with loyalty objectives.
• Lead personalisation initiatives and work with data and offer engine teams to tailor content and messaging for each member.
• Own the RFP process for the Offer Engine and evaluate vendors against defined requirements.
• Brief and prioritise the tech team’s work based on commercial impact and customer experience; translate strategies into well-defined user stories and acceptance criteria.
• Manage external partners (Eagle Eye, Salesforce, Ecrebo and others) at a senior, commercial level; maintain strong partner relationships.
• Coordinate with Data and Tech teams to map out a 3-year marketing tech plan, target architecture, and investment sequencing.
• Develop and own initiatives like scan-as-you-shop and shopping lists; define requirements and steward delivery.
• Oversee ASO (app store optimisation) activities to improve discovery, downloads and retention.
• Ensure delivery quality by tracking progress and validating outputs against briefs.

Key requirements

• Proven product management experience, preferably with app products, martech/adtech platforms or loyalty/CRM tech.
• Experience running vendor selection processes (RFP/RFI) and managing strategic tech partners.
• Experience collaborating with data teams on customer data, personalization or SCV/CDP initiatives.
• Track record of leading cross-functional delivery in agile or hybrid environments.
• People management experience or readiness to lead a direct report.
• Strong commercial acumen and understanding of the UK grocery retail market.

• Customer-centric mindset
• Analytical with data-driven decision making
• Strong stakeholder management
• Experience with loyalty/CRM technology
• Vendor management and RFP/RFI processes
• Knowledge of Single Customer View (SCV) and data-driven personalization

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