Consultant, Advertising

The Senior Consultant, Advertising leads the end-to-end delivery of integrated advertising campaigns across P&O Cruises, owning media planning, creative delivery and production to support brand and commercial objectives. The role works closely with agencies and internal stakeholders to ensure advertising activity is insight-led, compliant, on-brand and performance-driven, using data and optimisation to improve campaign effectiveness and commercial return.,

Responsibilities

• Deliver end-to-end media plans and integrated advertising campaigns, optimising channel mix, investment and performance to achieve brand and commercial objectives.
• Monitor and optimise campaign performance against agreed KPIs, providing analysis, insight and recommendations to improve future planning and investment decisions.
• Lead large-scale advertising shoots and productions, overseeing all stages from planning and testing through to post-production delivery.
• Manage the delivery and optimisation of creative assets across advertising channels, ensuring activity is compliant, on-brand and effective.
• Work collaboratively with agencies and internal stakeholders to align advertising activity with campaign objectives, brand standards and commercial priorities.
• Use performance data, audience insight and testing to drive continuous improvement and support a joined-up full-funnel marketing approach.
• Extensive media planning and execution experience across a range of paid media channels.
• A clear understanding of advertising practices and techniques.
• Previous experience in leading large TV shoots and associated production.
• A comprehensive understanding of advertising regulatory frameworks, Clearcast and platform-specific compliance.
• Project management/co-ordination experience.
• Experience of working at management level.
• Excellent influencing skills.
• Extensive experience working on a large B2C piece of business from client side, including briefing, approval and production processes.
• Experience of managing large budgets.
• Experience of planning and delivering communications TTL.
• Experience of creative production across AV media including TV, press, OOH, display, radio, door drops, cinema and social media.
• Working with us means more than just a role in the guest experience sector. It’s about being part of a team that values well-being and personal growth.

Company Culture

Read our employee experience guide to learn more about life as a Carnival UK colleague here. Here’s what we offer:

Benefits

• Employee Discounted Cruising plus Friends and Family offers
• Minimum 25 days leave, bank holiday allowance and holiday trading scheme
• Recognition scheme with prizes and awards
• Regular office events including live entertainment, lifestyle events and charity partner fundraisers
• Extensive learning and development opportunities
• Employee-led networks
• Employee Assistance and Wellbeing programmes
• Company paid Health Cash Plan and health assessment
• In-house Occupational Health help and access to digital GP
• Life Assurance
• Parental and adoption leave
• Employee Shares Plan
• Electric Car and Cycle to Work schemes
• Onsite restaurant offering range of healthy cooked and grab and go meals
• Discounted retail and leisure via discounts portal
• Contributory Defined Contribution Pension scheme

Company Sub-Entities

• Aida
• HAP Alaska-Yukon
• Carnival Corporation
• Holland America Line
• Carnival Cruise Line
• Carnival UK
• Costa
• Princess
• Seabourn

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