Senior Brand Manager Mr Kipling All Year Round

Overview

In this role you will own key areas of the Mr Kipling portfolio and drive growth by translating consumer and market insights into action. You will collaborate with Sales, Category and Commercial teams to deliver customer-focused strategies and lead end-to-end innovation from concept to launch. You will shape compelling brand activations across digital, social and retail channels and coach cross-functional teams, including the Marketing Graduate. This high-impact role sits at Premier Foods and offers the chance to influence a flagship confectionery brand and its growth trajectory. Hybrid working in St Albans with a strong commercial and brand-building remit.

Pay / Benefits

• Competitive salary and bonus
• Car allowance
• Up to 7.5% pension
• Private medical insurance and life assurance
• Hybrid working (50% home / 50% office or site)
• Sharesave scheme and the option to purchase additional holiday

Responsibilities

• Own key areas of the Mr Kipling portfolio and deliver against commercial objectives
• Turn consumer, shopper and market insights into growth plans
• Lead innovation projects from concept through to launch and post-launch optimisation
• Develop compelling brand activations across digital, social and retail channels
• Partner with Sales, Category and Commercial teams to drive customer success
• Coach and develop Marketing Graduate whilst leading cross-functional project teams

Key requirements

• FMCG brand marketing experience, ideally at Brand Manager or Senior Brand Manager level
• Strong commercial acumen with experience managing budgets and delivering results
• A passion for consumer insight, innovation and building brands people love
• Excellent influencing and stakeholder management skills
• A proactive, ownership-driven mindset with the ability to turn strategy into action

• influencing
• stakeholder management
• proactive mindset
• budget management
• consumer insights
• brand activation

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