Urban Outfitters – Marketing Effectiveness Lead

Overview

In this role you orchestrate data-driven marketing evaluation across brand and performance. You will build and own measurement frameworks, MMM and MTA, and translate complex outputs into actionable budget guidance. You’ll ensure cross-functional alignment between brand and performance while tying spend to commercial outcomes. The role offers the opportunity to shape European marketing effectiveness in a fast-paced retail context and work with cross‑functional partners to drive growth.

Pay / Benefits

• Flexible start and finish times
• Dog-friendly office
• Employee assistance program
• On-site gym and wellness room
• Private medical insurance
• Employee discount up to 40% off URBN brands

Responsibilities

• Design and own the measurement framework for paid, organic, social, brand and performance channels
• Lead MMM and MTA implementation and operation (in-house or via vendor)
• Run incrementality tests to validate model outputs and support spend decisions
• Maintain privacy-compliant, future-proof measurement approaches
• Create a single source of truth for marketing performance across Europe
• Report brand health metrics and performance KPIs
• Develop LTV reporting by channel and cohort to link acquisition to long-term value
• Translate model outputs into executive-ready narratives for senior stakeholders and Finance
• Inform channel budget decisions using MMM/MTA insights and scenario planning
• Collaborate with Brand/Creative, Finance, and Data/BI to ensure measurable brand investment and reliable data pipelines

Key requirements

• Proven hands-on experience with MMM (in-house or vendor management)
• Strong understanding of MTA platforms and their limitations
• Experience building LTV and cohort analyses in ecommerce
• Ability to translate quantitative results into commercial recommendations
• Comfort working with both brand and performance teams and data warehouses
• Experience owning multi-channel marketing reporting

• communication of complex data to non-technical stakeholders
• cross-functional collaboration
• problem-solving mindset
• MMM modeling
• MTA platforms
• LTV and cohort analysis

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