Senior Shopper Marketing Lead – Off-Trade & BTL

Bacardi is seeking a senior shopper marketing professional to lead BTL planning for a defined brand set across regions and markets. You will partner with Regional Brand Directors to secure alignment and deliver market-ready campaigns and assets that resonate with shopper occasions.

You will manage end-to-end BTL workstreams, ensuring 80% readiness for regional handoffs and guiding local CPA teams through final localisation while maintaining consistency and impact across channels.

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