Senior Marketing Reporting and Analytics Specialist

Overview

As Marketing Reporting & Analytics Specialist, you will lead the design and continuous improvement of marketing reporting and dashboards, driving data-driven decisions. You will act as the marketing SME for analytics, delivering actionable insights and robust reporting through Power BI, Adobe Analytics, and AI-enabled approaches. You will collaborate with cross-functional teams to standardize KPI definitions and measurement frameworks, while exploring new technologies to boost efficiency and ROI. This role offers hybrid working in London or Bournemouth and a meaningful chance to shape marketing performance at scale.

Pay / Benefits

• Hybrid working
• Annual performance-related bonus
• Contributory pension scheme
• Flexible benefits package
• Discounts on insurance products
• Volunteering days

Responsibilities

• Design, develop, and continuously improve marketing reporting and dashboards using Power BI and Adobe tools
• Serve as the marketing subject matter expert for Adobe Analytics, delivering insights on digital and customer behavior
• Build and maintain reporting assets with consistent KPI definitions and visual standards
• Use Databricks and SQL to extract, transform, and analyze large datasets from multiple sources
• Develop reusable data models and reporting structures to improve efficiency and accuracy
• Conduct deep-dive analyses of campaign performance, attribution, and ROI
• Translate complex datasets into clear recommendations for marketing and business leaders
• Support evidence-based decision making by identifying trends and performance drivers
• Refine measurement frameworks, attribution methodologies, and KPI hierarchies
• Collaborate with Data, IT, Digital Distribution, Trading, and Finance teams to maximize ROI
• Champion experimentation and continuous optimization through data-driven insights
• Explore emerging technologies, including AI and automation, to enhance marketing effectiveness
• Lead stakeholder discussions to gather reporting requirements and deliver analytical solutions
• Promote data literacy and best practices across marketing

Key requirements

• Adobe Analytics, Launch, Edge and AEP expertise
• Strong SQL skills for complex querying, data transformation and analysis
• Dashboard development and digital performance measurement experience
• Advanced Power BI capabilities including data modelling and DAX
• Experience in marketing analytics, digital analytics, BI or similar environments
• Strong understanding of marketing performance measurement, attribution, and customer journey analytics
• Excellent numerical, analytical, and problem-solving abilities
• Ability to interpret complex information and present insights to technical and non-technical audiences
• Strong stakeholder management and communication skills
• Experience developing dashboards, reports and automated analytical solutions
• High attention to detail with focus on data quality and governance
• Advanced Excel skills (formulas, pivots, scenario modeling)
• Ability to manage multiple priorities and work with cross-functional teams

• communication
• stakeholder management
• data storytelling
• Adobe Analytics (Analytics, Launch, Edge, AEP)
• Power BI (data modelling, DAX)
• SQL (Databricks)

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