Sales Manager

Overview

In this role you will lead the sales function across Clarion’s Baby Show portfolio, driving revenue and commercial performance for three flagship events. You will manage a small sales team, own the sales strategy, and maximise exhibitor revenue through acquisition, account development, and retention. You will work with Marketing, Operations and Finance to unlock opportunities and ensure portfolio growth. This position offers hands-on leadership, data-driven decision making, and the chance to shape a market-leading events business.

Pay / Benefits

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown
• extra day of leave for personal celebrations
• Summer Hours on Fridays
• Pension Scheme
• Private Medical Insurance

Responsibilities

• Develop and own the sales strategy across three events, including revenue targets and budgets
• Lead, coach and develop the sales team, setting targets and monitoring performance
• Drive new business, account growth and exhibitor retention to maximise revenue
• Identify and develop new revenue opportunities (sponsorships, partnerships, premium offerings)
• Manage key accounts and build relationships with exhibitors, sponsors and partners
• Oversee sales pipelines, forecasting and reporting using Salesforce; monitor progress and mitigate risks
• Analyse sales results, market trends and competitor activity to inform planning
• Collaborate with Sales and Operations to optimise floor plans for space utilisation and revenue yield
• Ensure exhibitor mix aligns with brand positioning and audience; coordinate with Marketing on campaigns
• Represent Clarion at client meetings and industry events; contribute to post-event reviews and future planning
• Ensure contracts, CRM records, sales administration and reporting are accurate and timely
• Resolve exhibitor issues professionally and on-site as needed

Key requirements

• Proven experience in sales management or team leadership in exhibitions, events or commercial environments
• Track record of meeting revenue targets and growing accounts
• Experience managing sales pipelines, revenue forecasting and performance reporting
• Strong commercial acumen and ability to identify new revenue opportunities
• Proven skills in consultative selling, negotiation and long-term client relationships
• Experience with Salesforce
• Strong analytical, organisational and problem-solving abilities
• Proactive, resilient and results-driven with ability to handle multiple priorities under pressure
• Collaborative leadership style with ability to motivate and lead by example
• Willingness to travel and work weekends for events if required

• leadership
• collaboration
• resilience
• Salesforce
• CRM management
• data-driven decision making

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