Digital Marketing Manager

Overview

In this role you will lead the digital marketing strategy across a portfolio of consumer brands in a fast-paced FMCG context. You’ll drive brand awareness and sales through integrated plans, manage paid and organic channels, and oversee launches and campaigns. You’ll collaborate with retailers, agencies, and stakeholders while mentoring junior team members. This position offers hybrid working and opportunities to shape marketing across well-known brands.

Pay / Benefits

• Competitive salary and benefits package
• Hybrid working model with flexibility
• Opportunities to work across a portfolio of well-known consumer brands
• Collaborative and supportive culture
• Career development and progression

Responsibilities

• Develop and execute integrated digital marketing plans to drive brand awareness and sales growth
• Manage paid and organic digital channels including social media, search, CRM and influencer marketing
• Plan and deliver product launches, brand campaigns and promotional activities across digital touchpoints
• Monitor campaign effectiveness, report KPIs and identify optimization opportunities
• Support website and digital platform development to improve user experience and conversion
• Build strong relationships with agency partners, retailers and brand stakeholders
• Manage marketing budgets and ensure effective return on investment
• Stay up to date with emerging digital trends, technologies and consumer behaviours
• Contribute to the development of the broader marketing strategy and mentor junior team members

Key requirements

• Proven experience in a Digital Marketing Manager role within FMCG, consumer goods or related sector
• Strong understanding of digital acquisition, CRM and social media
• Experience managing multiple brands, projects and stakeholders simultaneously
• Commercially minded with strong analytical and reporting skills
• Excellent communication and presentation skills
• A proactive, solutions-focused approach and ability to thrive in a fast-paced environment
• Experience working with major UK retailers would be advantageous

• excellent communication
• presentation skills
• proactive and solutions-focused
• digital acquisition
• CRM
• social media

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