Head of Content Asset Management & Technology

Overview

As Head of Content Asset Management & Technology you lead the strategy and transformation of content and creative assets across their lifecycle. You bridge marketing and technology, shaping the DAM, MAM, and PIM landscape to simplify processes and improve usage and compliance. You’ll drive adoption through education and lead a cross-functional team and partners to deliver scalable, future-ready solutions. This role sits at the heart of Marketing Operations & MarTech, enabling faster, better content outcomes for brands worldwide.

Pay / Benefits

• competitive rewards and benefits package
• flexibility in work arrangements
• focus on wellbeing and balance

Responsibilities

• Set the strategy, roadmap and priorities for content asset management and related technology (DAM, MAM, PIM) across the content lifecycle
• Lead the transformation of technology and operating landscape; identify gaps, simplify complexity, select partners and solutions to enable scalability
• Define and improve processes, governance and ways of working for asset creation, approval, metadata, rights, storage, search, distribution, reuse, retention and retirement
• Translate marketer and business needs into clear technology requirements and explain options in practical terms for marketing teams
• Drive adoption and change across the marketing organization through education, guidance and training
• Lead and develop the team and manage technology, agency and vendor partners; ensure clear priorities, pace, and accountability for outcomes

Key requirements

• Strategic thinking
• Change management / influence
• Cross-functional collaboration
• DAM (Digital Asset Management)
• MAM (Media Asset Management)
• PIM (Product Information Management)

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