Overview
In this Marketing Manager role, you’ll lead the strategy and execution for Abbott’s Adult Nutrition portfolio in the UK, driving growth and market leadership. You’ll collaborate with cross-functional teams to shape brand plans, manage the portfolio lifecycle, and boost HCP engagement and evidence-based advocacy. You’ll lead omnichannel marketing and data-driven decision making to improve patient outcomes and商业 impact. This position offers high visibility, strategic influence, and an opportunity to shape nutrition solutions at scale.
Responsibilities
- Lead strategic brand and category planning to drive sales, market share, and profitability
- Oversee portfolio lifecycle including innovation, pipeline development, and evidence-based growth opportunities
- Own brand performance with revenue, profitability targets, and financial planning
- Lead forecasting, budgeting, and long-range business planning with data-driven insights
- Develop and implement healthcare professional engagement and KOL programmes
- Drive integrated omnichannel marketing, digital transformation, CRM, and content strategies
- Collaborate across Sales, Medical Affairs, Regulatory, Market Access, Supply Chain, Commercial Excellence, and Finance
- Coach and develop a high-performing marketing team and foster continuous improvement
Key requirements
- Significant marketing experience in Nutrition, Healthcare, Pharmaceuticals, Medical Devices, or related sector
- Proven track record of commercial growth and successful brand strategies
- Strong commercial and financial acumen including budgets, forecasts, and performance management
- Experience engaging healthcare professionals and building stakeholder networks
- Experience leading digital, media, CRM, and omnichannel programmes
- Strong leadership, influencing, and stakeholder management skills
- Strategic thinking
- Cross-functional collaboration
- Data-driven decision making
- Omnichannel marketing
- CRM and digital marketing
- Analytics and market insights
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