Senior Content Designer

Overview

In this role, you will establish and grow Tangity UK’s content design capability, blending strategy with hands-on writing and content structuring for multi-channel digital services, including AI-driven experiences. You’ll work closely with UX, research and delivery leads to embed content as a core design discipline, shaping how interfaces communicate and how AI agents are governed. You’ll lead strategy, mentor teams, and evangelise content design across studios to drive impact for clients.

Pay / Benefits

• flexible work options
• learning and development opportunities
• tailored benefits
• engagement with a global design network
• opportunity to shape studio practice
• equal opportunity employer

Responsibilities

• Set the content design strategy and vision for client engagements, aligning content with UX and business goals
• Lead content design on complex, multi-workstream programmes with cross-functional teams
• Act as a senior client-facing consultant, presenting strategy and building trusted stakeholder relationships
• Build and mentor content design capability within Tangity UK, coaching mid-level designers and writers
• Champion content design across the studio and advocate its value to clients and colleagues
• Develop content strategies and governance frameworks aligned with brand, tone, accessibility, and business objectives
• Lead content audits and content gap analyses, translating findings into prioritized recommendations
• Design conversational flows, prompts and structured content for AI-driven products with product and engineering teams
• Establish and maintain style guides, content design systems and pattern libraries (including AI content)
• Facilitate workshops with clients and cross-functional teams to align on content strategy, IA and tone of voice
• Review and quality-check content and conversational design output, providing constructive feedback
• Use data, analytics and user research to test and iterate on content and conversational performance
• Contribute to proposals, pitches and bids, articulating the value of content design and conversational AI to clients

Key requirements

• 4-6 years experience in product design with AI-enabled products or services
• Strong experience in agile, cross-functional squads
• Demonstrated ability to design for machine learning, generative AI or intelligent automation
• Experience designing conversational, adaptive or predictive interfaces
• Strong UX and interaction design fundamentals
• Ability to prototype complex interactions and flows using Figma
• Experience collaborating with Engineers and Data Scientists
• Solid understanding of AI capabilities and limitations, including model uncertainty and edge cases
• Experience using AI tools within your own design workflow
• Experience with low-code/no-code platforms and tools

• Curiosity about AI and design tooling
• Clear and confident communication
• Collaborative mindset across disciplines
• Figma
• AI-enabled design
• Conversational and dialogue design

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