Marketing Services UKI&NB –  Snr Director

Overview

In this role, you will define and lead Marketing Services strategy for UKI, Nordics and Baltics within Visa, driving growth and profitability. You will align regional priorities with global ambitions, shaping a scalable go-to-market and building high-impact client solutions. Expect to lead multi-market engagements, manage a P&L, and partner with Sales, Product, Finance and Analytics to unlock new opportunities. This is a senior, cross-functional role focused on operational excellence, cross-market collaboration and meaningful client impact at scale.

Responsibilities

• Define cluster strategy and execution plan for UKI, Nordics and Baltics aligned to European/global priorities
• Shape a scalable go-to-market model balancing scale with local market needs
• Identify and scale new capabilities and business models with cross-team collaboration
• Represent Marketing Services in executive forums and with clients, driving alignment and innovation
• Own P&L including revenue, cost, pricing, pipeline and margin optimization
• Lead planning, forecasting and performance reporting for the cluster with Finance and leadership
• Manage complex client engagements and RFPs, articulating Visa’s value proposition
• Oversee delivery of advisory, data & insights, creative, media, lifecycle marketing and sponsorships
• Build and lead a high-performing multi-market team with clear roles and governance

Key requirements

• Proven success in client marketing, consulting, business development or sales leadership
• Experience delivering integrated, multi-market strategies with measurable outcomes
• Strong financial acumen and P&L management experience
• Experience advising senior clients on data-driven growth strategies
• Understanding of UKI, Nordic and Baltic markets; payments/fintech/platform experience preferred
• Experience in global, matrixed organizations and leading distributed teams
• Executive communication, storytelling and influencing skills
• Ability to operate in ambiguity and drive innovative capabilities
• Experience building scalable marketing solutions and playbooks
• Knowledge of payments ecosystem and modern marketing (data, MarTech, media, sponsorships)
• Proven track record in developing diverse, engaged teams
• Fluent English; Nordic/Baltic language skills are a plus

• executive presence
• client-centric mindset
• strategic thinking
• data-driven marketing
• MarTech
• media and sponsorship activation

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