Senior Marketing Executive

Overview

In this role you will own and drive integrated B2B demand generation campaigns for IRIS Accountancy, shaping how potential customers discover our software and how existing clients grow with us. You’ll work across Marketing, Sales and Product Marketing to generate qualified leads, build the sales pipeline and support business growth. The role offers hands-on ownership, cross-functional collaboration and opportunities to cover the Marketing Manager. You’ll join a growing, remote Accountancy marketing team and contribute to impactful, data‑driven campaigns.

Pay / Benefits

• Remote working
• Campaign ownership and accountability
• Opportunity to cover Marketing Manager role
• Career development in B2B marketing
• Growth-focused, international software business
• Inclusive culture

Responsibilities

• Plan and deliver integrated B2B campaigns across email, webinars, events, digital channels, content and thought leadership
• Develop demand generation programs to attract and qualify leads and create sales opportunities
• Own campaigns end-to-end from brief to delivery, reporting and optimization
• Collaborate with Sales, Product Marketing, internal teams and agencies on messaging and timelines
• Coordinate marketing events and webinars, including promotion, content, speakers and follow-up
• Track engagement, leads, conversions, pipeline contribution and ROI, and propose improvements
• Provide cover for the Marketing Manager and help coordinate priorities when needed
• Explore new approaches including AI, automation, account-based marketing and changing digital search behaviours

Key requirements

• B2B campaign experience with a track record of generating leads and supporting sales pipeline
• Hands-on demand generation knowledge across channels (email, webinars, events, digital advertising, content, landing pages)
• Experience managing campaigns from brief through launch, reporting and improvement
• Strong ability to analyze campaign results and make data-driven recommendations
• Stakeholder management experience with Sales, Product Marketing, senior stakeholders and external agencies
• Excellent organisation and prioritisation skills with the ability to manage multiple campaigns
• Independence, leadership potential and ability to coordinate activity with others
• Experience in SaaS, software, professional services, financial services or accountancy is beneficial but not essential

• Stakeholder management
• Attention to detail
• Communication
• Campaign management across multiple channels (email, webinars, events, digital)
• Demand generation techniques
• Performance analytics and ROI tracking

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