Global Digital Marketing Executive

Overview

In this role you will support global digital marketing and communications initiatives, collaborating with cross- regional teams to deliver engaging content and data-driven campaigns. You will help optimise websites and campaigns, leveraging AI tools and analytics to drive performance. You’ll gain hands-on experience managing content, SEO, and CMS workflows within a fast-paced, collaborative environment. This is an opportunity to shape digital strategies for a global audience and learn from a central, experienced team.

Responsibilities

• Coordinate content reviews with regional teams, subject matter experts, freelancers and agencies
• Produce website and campaign performance reports using GA4 and Looker Studio with insights for optimization
• Support implementation of AI tools (e.g., Jasper) to streamline content creation and workflows
• Collaborate across marketing and business teams to deliver high-quality digital content and campaigns
• Stay up to date with digital marketing, SEO, AI and CMS best practices
• Manage day-to-day website updates and content publishing using Umbraco
• Optimize website content for SEO and GEO through metadata, page structure, internal linking and keywords
• Identify opportunities for ongoing SEO improvements and contribute to the long-term website roadmap
• Analyse user journeys to improve UX, engagement and conversion
• Support planning, delivery and optimization of integrated digital campaigns across channels (website, social, paid)
• Assist video content production including copywriting, interviews, shoot coordination and asset creation
• Review video edits to ensure alignment with objectives and brand standards

Key requirements

• Degree (or equivalent) in Marketing, Digital Marketing, Communications, Business or related discipline
• Strong interest in digital marketing, website management and content publishing in a B2B environment
• Experience using CMS platform, ideally Umbraco
• Understanding of SEO principles and tools (Semrush)
• Familiarity with Google Analytics 4 (GA4) and Looker Studio
• Strong written communication and proofreading skills
• Strong organisational skills and ability to manage multiple priorities
• Confident communicator with stakeholders across teams
• Interest in AI tools and emerging marketing technologies
• Good working knowledge of Microsoft Office (Excel, PowerPoint, Teams)

• Strong written communication
• Attention to detail
• Organisation and multitasking
• Umbraco CMS
• SEO and Semrush
• GA4 and Looker Studio

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