Director, Head of Global PR & Communications

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job Flo is looking for a Director, Head of Global PR & Communications to shape how the world understands our company, mission, and impact.

What you’ll do

• Lead Flo’s communications strategy
• Develop a global PR and external communications strategy aligned with Flo’s brand, product, commercial, and company priorities.
• Create a differentiated corporate narrative that positions Flo as a leader in women’s health, consumer technology, and medically credible digital health.
• Lead communications across corporate reputation, product launches, scientific research, partnerships, executive visibility, and thought leadership.
• Identify the conversations Flo should lead and establish clear objectives and measures of success.
• Build reputation through powerful storytelling
• Strengthen trust in Flo among consumers, healthcare professionals, media, partners, policymakers, and other influential stakeholders.
• Build relationships with leading journalists and opinion leaders across health, technology, business, science, and consumer media.
• Develop a consistent pipeline of proactive stories that extends beyond company announcements and product launches.
• Translate clinical research, product innovation, and proprietary insights into compelling, accessible stories without compromising medical credibility.
• Partner with Medical Affairs, Science and Research, Privacy, Security, Legal, Product, and Public Policy to communicate complex and sensitive topics accurately.
• Act as a senior company spokesperson and prepare executives and subject-matter experts for media engagements.
• Advise leaders and protect Flo’s reputation
• Serve as a trusted communications adviser to the CEO, CMO, executive leadership team, and other senior stakeholders.
• Build distinctive thought leadership platforms for Flo’s executives, doctors, scientists, and researchers.
• Lead issues management and crisis communications, including scenario planning, escalation protocols, response strategies, and spokesperson preparation.
• Anticipate reputational risks across reproductive health, medical claims, data privacy, AI, and public policy.
• Provide clear, composed counsel under pressure, balancing transparency, empathy, legal considerations, medical accuracy, and the needs of Flo’s community.

Lead the function

• Build, lead, and develop a high-performing global communications team.
• Manage PR agencies and specialist partners across priority markets.
• Own the communications budget and allocate resources against the highest-impact priorities.
• Establish strong global processes while allowing for local cultural and media nuance.
• Partner with the People team to ensure consistency across external and employee communications.

What you’ll bring

• Significant progressive experience in public relations and corporate communications within a high-profile, consumer-facing organization.
• A track record of leading global communications strategies that strengthen reputation and support business growth.
• Experience in digital health, healthcare, consumer technology, or another complex and highly regulated sector.
• Deep expertise in corporate reputation, consumer PR, executive communications, media relations, issues management, and crisis communications.
• Strong relationships with relevant global media, or a demonstrated ability to build them.
• Experience translating technical, medical, scientific, or data-led subjects into clear and compelling narratives.
• Sound judgment when navigating sensitive issues, incomplete information, and public scrutiny.
• Experience advising CEOs and senior executives, with the confidence to offer constructive challenge.

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