Senior Lifecycle Marketing Manager

Overview

As Payhawk’s first lifecycle marketing hire, you will build email channels from scratch to nurture prospects and retain customers. You’ll own renewal, retention, lead-nurture, and opportunity-nurture programs, and collaborate with regional teams to align with pipeline goals. Your work will drive expansion, win-back, and advocacy initiatives, shaping the customer journey across stages. This is a high-impact, IC role with potential to build a team within 12–18 months in a fast-growing unicorn environment.

Pay / Benefits

• 30 days paid holiday
• international city exchange (London, Amsterdam, Paris, Munich, Vilnius, Berlin, Sofia, or Barcelona)
• team-wide events
• medical care
• sports card for gym or activities
• monthly travel allowance

Responsibilities

• Build and run renewal and retention campaigns to protect and grow the customer base
• Launch and manage lead-nurture tracks for prospects not yet sales-ready
• Launch and manage opportunity-nurture tracks to increase win rates
• Expand into upsell/expansion, win-back/reactivation, and customer advocacy programs
• Align campaigns with regional pipeline and retention targets with regional leads
• Partner with marketing operations to ensure accurate tracking and reporting
• Own all external customer email communications and manage overall flow with Product Marketing
• Support Product Marketing by coordinating service/product updates and email sending workflow

Key requirements

• Senior lifecycle marketing experience in B2B SaaS with hands-on program-building from scratch
• Deep experience with marketing automation end-to-end (segmentation, journeys, workflows, reporting)
• Comfort being the first in the role without an existing playbook
• Strong cross-functional collaboration with regional marketing, ABM, partnerships, and marketing operations
• Track record of using retention/expansion metrics (NRR, GRR, churn) to guide strategy

• cross-functional collaboration
• ownership and initiative
• data-driven decision making
• marketing automation platform expertise (end-to-end)
• segmentation and journey/workflow building
• campaign reporting and analytics

…