Overview
As Payer Marketing Manager, you enable access to Omnipod by translating clinical and economic value into compelling payer communications for international markets. You’ll collaborate with the International Value and Access team and regional marketing groups to tailor messages and optimize channels. You shape payer strategies, oversee KPI-driven campaigns, and build a global repository of value evidence and assets. This role sits at the intersection of market access, communications, and cross-functional execution in a fast-paced environment.
Responsibilities
- Develop evidence-based payer strategies and messaging tailored to geographies
- Design and implement payer campaigns across international markets
- Validate value propositions with internal stakeholders and external experts
- Define and monitor KPIs for payer marketing initiatives
- Create a global repository of value messages, assets, and supporting evidence
- Build libraries of publications to support payer conversations
- Synthesize payer insights and market access challenges to inform value communication
- Collaborate with regional teams to share best practices and implement payer campaigns
Key requirements
- Experience in payer marketing, market access, value communication, health economics, reimbursement, or related roles in pharma or medical devices
- Experience working across multiple international markets (preferred)
- Experience in communications planning and multi-channel execution
- Ability to translate clinical, economic, real-world, and market access evidence into payer narratives
- Understanding of health economic principles and internationally relevant market access requirements
- Knowledge of content management systems and digital communication channels (preferred)
- Bachelor’s degree or equivalent; advanced degree preferred (life sciences, health economics, public health, pharmacy, business)
- Cross-functional collaboration
- Strategic thinking
- Effective communication
- Payer marketing
- Market access
- Health economics
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